INSPIRED - How to Create Tech Products Customers Love

Marty Cagan

Key Insights from "INSPIRED: How to Create Tech Products Customers Love"

  • Emphasizes that product management is a team sport, advocating for a cross-functional team approach.
  • Illuminates the importance of discovering the right product to build before diving into the development.
  • Reveals the role of product managers as the discoverers of the product, not simply project managers.
  • Encourages adopting an outcome-based rather than output-based approach to product development.
  • Highly recommends the application of prototyping and testing techniques to validate ideas before committing to full development.
  • Asserts the necessity of continuous product discovery for sustainable success.
  • Advises on how to...

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Annamaria Beno
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Annamaria Beno DE

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Marcin Matusiak DE

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Oliver Wehrens
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Oliver Wehrens DE

Consultant, Tektit Consulting
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Alex Malbet
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Alexandru Dina-Gargala
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Alexandru Dina-Gargala DE

VP Product, Temedica
Julia Fröschner
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Julia Fröschner CH

Product Manager
Nicolas Mancini
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Nicolas Mancini BE

Product Manager
Constantin Bueker
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Constantin Bueker DE

Founder, Coach, Product Guy
Michael Schölkopf
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Ilja Mitrofanov
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Ilja Mitrofanov DE

Head of People, Culture and Talent Acquisition
Edmund Lo
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Edmund Lo CA

Head of Product and Engineering, Relay Platform
Mansi Acharya
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Mansi Acharya DE

Growth & Product
Sanjana Das
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Sanjana Das IN

Decision Intelligence
Jacopo Saffioti
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Jacopo Saffioti DE

Product Director
Mims Wright
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Mims Wright NL

Product Tech Lead, Migratory Studio BV
Mark Szelenyi
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Mark Szelenyi US

Product Management Executive
Shereen Mohamed
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Mohamed Abdeldayem
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Mohamed Abdeldayem DE

Product Management, Zalando
Michael Favila
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Michael Favila HK

Head of Product Engineering, Maya Bank
David Minkovski
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David Minkovski DE

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Dennis Scollar
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Dennis Scollar DE

Senior Product Manager, tado°
Marios Bailey
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Marios Bailey DE

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Femisayo Olofintila
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Femisayo Olofintila GB

Head, Product Management, SeamlessHR
Vitalii Tatarynov
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Vitalii Tatarynov NL

QA Engineering Manager/QA Architect
Eli Cohen
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Eli Cohen DE

Director of Growth, Babbel
Bryan Postelnek
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Bryan Postelnek US

Staff Product Manager, Steno
Ulf Greiner
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Ulf Greiner DE

Product Coach
Ivan Miletic
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Jose Cortes
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Jose Cortes NL

Group Product Manager
Eike Paulat
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Eike Paulat DK

Director product, Usercentrics
Jose Luis Montoya López
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Jose Luis Montoya López LU

Product Manager, Amazon
Esosa Oliha
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Esosa Oliha DE

Product Manager
Nikita Yampolski
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Nikita Yampolski CH

Senior Product Leader & Mentor, IPMA Certified. PLG, SaaS Platforms, ProductRocket.ch / Norwegian4x4.com / TakeSip.com / Open Mineral / Spitch.ai
Laurens Goormachtigh
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Ricardo Picoto
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Ricardo Picoto PT

Agile Coach / Scrum Master
Danny Nelson
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Danny Nelson GB

Head of Product, Digital
Campbell Wu
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Campbell Wu DE

Product Director, expondo
Eduardo AC
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Eduardo AC GB

Principal Software Engineer (Frontend)
Ali Asghari
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Ali Asghari US

Senior Product Manager , Relativity Space
David Strine
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David Strine US

Project/Product Manager
Mo Goda
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Mo Goda DE

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Ramona Saigol
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Ramona Saigol GB

Senior Product Manager