A product leader with 7+ experience building end-to-end web-based digital transformation products across multiple industries and markets. Working with cross-functional teams across multiple time zones, I have conceptualised and delivered digital solutions in the HR, procurement, finance, logistics, property, NGO, government MDAs as well as for job seekers. I have helped build and scale 12 autonomous and agile cross-functional product teams whilst providing leadership and mentorship to 30 product managers and product designers. I equally have management and executive leadership experience, being a member of the management of the leading HR tech business in Africa for more than 5 years.
My Mentoring Topics
- Product Vision
- Product Strategy
- Product Roadmap
- Stakeholder Management
- UX Design
- Agile Development
T.
23.August 2023With his wealth of experience culminating over 7years, Femisayo was able to advise on the different career paths available to me as a product manager. He also shared a couple of resources that will help me as I decide on what's best for my future. I look forward to the next session with him.
N.
9.August 2023The mentorship session offered profound insights and was precisely tailored to align with my current stage in my journey. The mentor attentively engaged and offered succinct actionable steps, ensuring clarity without overwhelming me. I am eagerly anticipating the upcoming session.
A.
8.August 2023Bringing valuable expertise from a tenure at an HR firm overseeing products, Femisayo stands out as the perfect individual to engage in discussions about job applications. Having successfully led candidate recruitment efforts, he possesses firsthand insights into the precise qualities that make an exceptional product manager. Moreover, his willingness to thoroughly share his knowledge showcases his patience and dedication.
A.
21.July 2023Firstly, I want to commend Mr Femisayo’s professionalism and punctuality, our mentoring session started promptly as scheduled, It was an impactful and insightful session, I found his expertise and experience to be extraordinary valuable for my personal and professional growth. His explanations were clear, concise and backed up with real world examples which makes me to grasp the complex situation in getting a job in today’s world. Thank you for your exceptional mentoring session.
O.
15.July 2023Thanks for this great session, Femisayo. I learnt a whole lot from your wealth of experience. I look forward to engaging you more on this in the future.
L.
14.June 2023Thanks for the very insightful session, Femisayo. I've taken note of your advice and recommendations. I hope to share my progress with you soon. Lilly.
You need to be logged in to schedule a session with this mentor. Please sign in here or create an account.
Don't Make Me Think, Revisited - A Common Sense Approach to Web Usability
Steve Krug
Key Facts and Insights from 'Don't Make Me Think, Revisited' Usability is King: The central premise of the book is that a good website or app should let users accomplish their intended tasks as easily and directly as possible. This principle is often referred to as 'usability'. Don't Make Me Think: The title of the book encapsulates its main message - a user's experience should be so effortless that they don't need to 'think' or ponder about how to navigate the website or app. Web Reading Habits: Krug explains that people don't read websites the way they read books or papers. They scan, pick out individual words and sentences, and then decide if they want to read more. Importance of Navigation: Clear and simple navigation is crucial for a user-friendly website. Krug suggests that every page should clearly answer three questions: 'Where am I?', 'What are my options?', and 'Where can I go from here?'. Home Page Importance: The home page is the most important page of a website and should clearly communicate the site's purpose and what users can do there. Usability Testing: Krug strongly advocates for usability testing and believes that even testing one user is better than none. He suggests that watching people try to use what you're creating is the only way to ensure user-friendliness. Mobile Usability: With the advent of smartphones, Krug discusses the importance of considering usability for mobile devices. This includes considering things like button size, layout, and readability on smaller screens. Accessibility: Krug discusses the importance of making websites accessible to all users, including those with disabilities. This includes considerations like color contrast, font size, and providing alt text for images. Satisficing: A term coined by economist Herbert Simon, 'satisficing' describes how users often choose the first reasonable option, rather than scanning the entire website for the best option. Krug explores how this behavior impacts web design. Detailed Summary and Analysis 'Don't Make Me Think, Revisited' by Steve Krug is a seminal piece of work in the field of web usability. At its core, the book is a powerful advocate for user-friendly design and the principle of simplicity. Krug's central thesis, as suggested by the title, is that a user's experience with a website or app should be so straightforward and intuitive that they don't need to 'think' about how to use it. This idea resonates with the concept of cognitive fluency in psychology, which refers to the ease with which information can be processed. Cognitive fluency suggests that people prefer things that are easy to think about and understand, and Krug's book applies this principle to web design. The book also delves into the unique reading habits of web users. Unlike traditional reading where one might read a book from cover to cover, Krug suggests that web users 'scan' rather than 'read'. They pick out individual words, sentences, or parts of the page, and then decide if they want to read more. This supports the idea of using clear headings, bullet points, and highlighted keywords to facilitate scanning. Navigation is another crucial aspect discussed in the book. Krug insists that every page should clearly answer three questions for the user: 'Where am I?', 'What are my options?', and 'Where can I go from here?'. This aligns with the principle of 'information scent' in information foraging theory, which suggests that users follow cues in the digital environment to find information. Clear navigation helps provide a strong 'information scent', guiding users towards their desired goals. The importance of the home page is also emphasized. As the 'front door' of the website, Krug suggests it should communicate the site's purpose and what users can do there. This is similar to the concept of 'affordances' in design, where the design of an object should suggest how it is to be used. Krug makes a strong case for usability testing, arguing that even testing one user is better than none. This reflects the iterative design process, where designs are tested and improved based on user feedback. Watching people use the website or app can provide invaluable insights into potential usability issues. With the growth of smartphones, Krug also discusses the importance of considering usability for mobile devices. This includes considering aspects like button size and layout, which should be designed for touch, and readability on smaller screens. This resonates with the growing field of mobile HCI (Human-Computer Interaction), which focuses on the design and use of mobile devices. Accessibility, the principle of making websites usable for everyone, including people with disabilities, is another key topic in the book. Krug discusses considerations like color contrast, font size, and providing alt text for images, aligning with accessibility guidelines such as the WCAG (Web Content Accessibility Guidelines). Finally, Krug discusses the concept of 'satisficing'. This term, coined by economist Herbert Simon, describes how users often choose the first reasonable option they encounter, rather than scanning the entire website for the best option. This has significant implications for web design, suggesting that important content and options need to be immediately visible and compelling. In conclusion, 'Don't Make Me Think, Revisited' is a comprehensive guide to web usability, covering key concepts like cognitive fluency, information scent, affordances, iterative design, mobile HCI, accessibility, and satisficing. The book's focus on user-friendliness and simplicity makes it a must-read for anyone involved in web design or development.
View7 Powers - The Foundations of Business Strategy
Hamilton Helmer
Key Facts and Insights from "7 Powers - The Foundations of Business Strategy" 1. The book provides a structural and systematic approach to business strategy, outlining seven distinct 'Powers' that can drive a company's long-term success. 2. These powers include: Scale Economies, Network Economies, Counter Positioning, Switching Costs, Branding, Cornered Resource, and Process Power. 3. Each power is a unique strategy that can provide a business with a durable competitive advantage. 4. The book emphasizes that a company should focus on one power at a time to maximize effectiveness and avoid diffusing their resources. 5. The author, Hamilton Helmer, uses case studies from successful companies like Netflix, Apple, and IKEA to illustrate these powers in action. 6. The book is not a step-by-step guide but a conceptual framework that encourages critical thinking and analysis. 7. The author argues that understanding these powers can help businesses avoid common strategy pitfalls and build a sustainable competitive advantage. 8. The powers are interconnected, meaning that the success of one can influence the effectiveness of others. 9. The book is geared towards business leaders and entrepreneurs, but its concepts can be beneficial for anyone interested in strategy, economics, or business. 10. The author's writing style is clear and concise, making complex strategic concepts accessible to a wide audience. 11. The book challenges conventional wisdom on business strategy, encouraging readers to think more deeply about what drives long-term success. Analysis of "7 Powers - The Foundations of Business Strategy" "7 Powers - The Foundations of Business Strategy" is a paradigm-shifting book that challenges the reader to rethink conventional notions of business strategy. Drawing on his extensive experience in the field, Hamilton Helmer has distilled the complexities of strategic planning into seven distinct powers that can provide a durable competitive advantage. Central to the book's thesis is the concept of 'Power'. In this context, 'Power' refers to a strategic condition that enables a company to generate and sustain profits above its cost of capital. The seven Powers Helmer identifies include Scale Economies, Network Economies, Counter Positioning, Switching Costs, Branding, Cornered Resource, and Process Power. Each of these represents a unique strategy that a company can employ to secure a competitive advantage. Scale Economies and Network Economies refer to the benefits gained by a company as it expands. A company with Scale Economies can reduce per-unit costs as it grows, while a company with Network Economies sees the value of its product or service increase with each new user. Counter Positioning involves a newcomer in a market adopting a new, superior business model that incumbents cannot mimic without damaging their existing operations. Switching Costs refers to the obstacles that prevent a customer from switching to a competitor's product or service. Branding is a Power that allows a company to charge higher prices for its products or services based on perceived value. A Cornered Resource is a unique asset or capability that cannot be replicated by competitors. Process Power refers to unique capabilities embedded in a company’s processes that competitors cannot replicate. Helmer's work stands out for its systematic and structural approach to strategy. Instead of offering a step-by-step guide, the book provides a conceptual framework that encourages critical thinking and analysis. This is particularly useful for business leaders and entrepreneurs, who must navigate an ever-changing business landscape and adapt their strategies accordingly. The book also shines in its use of real-world case studies to illustrate the Powers in action. By examining successful companies like Netflix, Apple, and IKEA, Helmer brings his concepts to life and demonstrates their practical applications. However, the book is not without its limitations. The Powers are interconnected, and the success of one can influence the effectiveness of others. This creates a complex web of strategic considerations that may be overwhelming for some readers. Despite this, Helmer's clear and concise writing style makes these complex strategic concepts accessible to a wide audience. In conclusion, "7 Powers - The Foundations of Business Strategy" provides a fresh perspective on business strategy. By focusing on the seven Powers, companies can avoid common strategic pitfalls and build a sustainable competitive advantage. Whether you're a business leader, an entrepreneur, or a student of strategy, this book is a valuable resource that will challenge you to think more deeply about what drives long-term success.
ViewSprint - How to Solve Big Problems and Test New Ideas in Just Five Days
Jake Knapp, John Zeratsky, Braden Kowitz
Key Facts and Insights from "Sprint - How to Solve Big Problems and Test New Ideas in Just Five Days" The Sprint process is a five-day method for solving big problems and testing new ideas, developed at Google Ventures. This process is designed to shortcut the endless debate cycle and compress months of time into a single week. The Sprint process involves a small, cross-functional team and clear roles for each participant. Each day of the Sprint has a specific focus and activities, from understanding the problem to testing a prototype. The Sprint process encourages quick decision-making and rapid prototyping over extensive planning and perfect execution. One of the key principles in the Sprint method is the idea of "working together alone" to maximize productivity and creativity. The Sprint method also embraces failure as a learning tool, encouraging teams to fail fast and iterate quickly. The Sprint relies heavily on customer feedback and real-world testing to validate or invalidate ideas. The Sprint process is not just for startups, but can be applied in any industry or organization size. The book provides a step-by-step guide to planning and executing a Sprint, complete with practical tips and real-life case studies. The Sprint process is a powerful tool for fostering innovation, driving organizational change, and accelerating project timelines. Analysis and Summary of "Sprint - How to Solve Big Problems and Test New Ideas in Just Five Days" "Sprint - How to Solve Big Problems and Test New Ideas in Just Five Days" by Jake Knapp, John Zeratsky, and Braden Kowitz presents a unique method for tackling big problems and testing new ideas, developed by the authors during their time at Google Ventures. This method, known as the Sprint process, is a five-day framework designed to speed up decision-making and innovation. The Sprint process is a novel approach to problem-solving, designed to shortcut the endless debate cycle and compress months of time into a single week. This framework is a testament to the value of time-bound and focused effort in driving results. It challenges the traditional approach to project management, which often involves detailed planning and lengthy execution timelines. One of the defining features of the Sprint process is the structure it provides. Each day of the Sprint has a specific focus and set of activities. The first day involves understanding the problem at hand and setting the goal for the week. The following days involve sketching solutions, deciding on the best one, building a prototype, and testing it with real users. This clear structure provides a roadmap for teams to follow, ensuring that every Sprint is productive and focused. The Sprint process also emphasizes the importance of cross-functional collaboration. A Sprint team usually consists of 5-7 members, each with a specific role. These roles are not based on seniority or job titles, but rather on the skills and knowledge that each individual brings to the table. The Sprint method encourages a "work together alone" approach, allowing team members to work independently on their tasks while remaining part of the collaborative effort. This approach maximizes both productivity and creativity, allowing each team member to contribute their unique perspective and expertise. Another key principle in the Sprint method is the acceptance of failure as a learning tool. The Sprint process encourages teams to fail fast and iterate quickly, viewing each failure as an opportunity to learn and improve. This mindset, coupled with the rapid prototyping approach, allows teams to quickly test their ideas and adjust based on real-world feedback. This leads to another defining aspect of the Sprint process: its reliance on customer feedback and real-world testing. Rather than making assumptions or relying solely on internal opinions, the Sprint process validates or invalidates ideas through actual user testing. This provides teams with valuable insights and helps ensure that the solutions developed are truly meeting customer needs. Importantly, the book makes it clear that the Sprint process is not just for startups or tech companies. It can be applied in any industry or organization, regardless of size. This universal applicability makes the Sprint process a powerful tool for fostering innovation, driving organizational change, and accelerating project timelines. "Sprint - How to Solve Big Problems and Test New Ideas in Just Five Days" provides a practical guide to executing a Sprint, complete with tips, tricks, and real-life case studies. It equips readers with the knowledge and tools to implement the Sprint method in their own teams and organizations, and harness the power of rapid prototyping and iterative development. In conclusion, the Sprint process represents a significant shift in the way we approach problem-solving and innovation. It challenges traditional notions of project management and encourages a more dynamic, customer-centric approach. As an experienced professor dealing with these topics, I can attest to the value and effectiveness of this method. By embracing the principles of the Sprint process, organizations can accelerate their innovation efforts and solve big problems in just five days.
ViewHooked - How to Build Habit-Forming Products
Nir Eyal
Key Facts and Insights from the Book The Hook Model: This is the central concept in the book, describing a four-step process that companies use to build customer habits: Trigger, Action, Variable Reward, and Investment. Triggers: These are cues that prompt the user into action. They can be external or internal, with internal triggers being more powerful as they are tied to emotions and thoughts. Action: This is the behavior performed in anticipation of a reward. The simpler the action, the more likely it is to occur. Variable Reward: The reward given after the action, which varies in nature to create a sense of unpredictability, thereby increasing user engagement. Investment: This is the user's contribution of time, data, effort, or money, which increases the likelihood of the user returning and repeating the cycle. Manipulation Matrix: This is a framework describing how products can be ethical or unethical based on whether they materially improve the user’s life and whether the maker would use the product. Habit testing: A process for identifying which elements of the Hook Model are working within a product and which are not. The role of frequency: The more frequently a user engages with a product, the more likely they are to form a habit around it. Behavioral design: The process of designing products to guide user behavior through the Hook Model. Importance of user psychology: Understanding user psychology is key to building habit-forming products. In-Depth Summary and Analysis "Hooked: How to Build Habit-Forming Products" by Nir Eyal is a seminal work in the field of behavioral design and user engagement. The book provides a comprehensive guide for companies aiming to create products that are not just useful, but habit-forming. The central concept in the book is the Hook Model, a four-step process that companies use to build customer habits. This model involves a trigger, an action, a variable reward, and an investment. Triggers, acting as cues that prompt the user into action, are an essential first step in the Hook Model. They can be external, like notifications or emails, but the most powerful triggers are internal, tied to the user's emotions and thoughts. This concept aligns with numerous psychological theories, such as classical conditioning, where a conditioned stimulus triggers a conditioned response. The second step in the Hook Model is the Action. This is the behavior performed in anticipation of a reward. Eyal points out that the simpler the action is, the more likely it is to occur, corroborating Fogg's Behavior Model which posits that behavior happens when motivation, ability, and a trigger come together at the same time. The third step, Variable Reward, is perhaps the most intriguing. By varying the nature of the reward, companies can create a sense of unpredictability, thereby heightening user interest and engagement. This concept draws from B.F. Skinner’s operant conditioning theory, which found that variable rewards are more engaging than predictable ones. The final step, Investment, is the user's contribution of time, data, effort, or money. This step not only increases the likelihood of the user returning and repeating the cycle, but also aligns with the psychological concept of the sunk cost fallacy, where people continue a behavior due to the investment they've already made. Beyond the Hook Model, Eyal introduces the Manipulation Matrix – a tool to help makers understand where their product stands ethically. He argues that if a product materially improves the user’s life and the maker would use it themselves, it can be considered ethical. The book also discusses the importance of Habit Testing – a process for identifying which elements of the Hook Model are working within a product and which are not. This iterative approach aligns with the Lean Startup methodology of build-measure-learn. Eyal also emphasizes the role of frequency in habit formation. He argues that the more frequently a user engages with a product, the more likely they are to form a habit around it. This reflects the psychological concept of repetition and reinforcement in habit formation. Finally, Eyal delves into the realm of behavioral design – the process of designing products to guide user behavior through the Hook Model. At the core of this process is understanding user psychology, which is key to building habit-forming products. Here, Eyal echoes the sentiment of many behavioral economists and psychologists, emphasizing the need to understand cognitive biases and heuristics that influence user behavior. In conclusion, "Hooked: How to Build Habit-Forming Products" provides valuable insights into the principles of behavioral design, user psychology, and ethical manipulation. It offers a robust framework for creating habit-forming products, making it an essential read for anyone involved in product development, marketing, and user experience design.
ViewCompetitive Advantage - Creating and Sustaining Superior Performance
Michael E. Porter
Key Insights from Competitive Advantage - Creating and Sustaining Superior Performance: Value Chain: The concept of the value chain, as a means of describing the activities within and around an organization, and relating them to an assessment of the competitive strength of the organization. Cost Advantage and Differentiation: Porter explains that competitive advantage stems from either cost advantage or differentiation, and that these can be achieved through the value chain. Strategy: The book underlines the importance of a clear, well-defined strategy, built on unique activities that provide value to customers. Linkages: Porter introduces the concept of linkages, connections between the way one value activity is performed and the cost or performance of another. Trade-offs: The need for strategic trade-offs is emphasized, and the idea that attempting to be all things to all people can result in a firm being stuck in the middle, without a competitive advantage. Focus: Porter advocates for the strategy of focus, targeting a specific, well-defined segment of the market. Industry Structure: The book highlights the importance of understanding the structure of the industry in which a firm operates, as it can influence competitive rules and strategies. Competitive Position: The competitive position of a firm within an industry is an important determinant of its profitability. Technological Change: Porter discusses the impact of technological change on competitive advantage and how firms can use it to their benefit. Globalization: The book addresses the role of globalization in shaping competitive advantage. Public Policy: Porter also explores the influence of public policy on competition and competitive advantage. In-depth Analysis and Summary: In his book "Competitive Advantage - Creating and Sustaining Superior Performance", Michael E. Porter, a Harvard Business School professor, presents a comprehensive framework for understanding the sources of competitive advantage in an organization. The book is built around the central concept of the value chain, a tool for identifying a company's core competencies and competitive advantages. Porter breaks down the business process into primary and support activities, allowing companies to analyze and optimize each part of their business. This systematic approach enables companies to identify where they add value in their industry and thus where they can gain a competitive advantage. Porter posits that competitive advantage can be derived from one of two sources: cost advantage or differentiation. A cost advantage is achieved when a firm is able to deliver the same benefits as competitors but at a lower cost. Differentiation, on the other hand, is achieved when a firm delivers benefits that exceed those of competing products. Both are dependent on understanding the firm's value chain. Strategy is another crucial element discussed throughout the book. Porter underlines the importance of not falling into the trap of being stuck in the middle, trying to compete on all fronts. Instead, he advocates for strategic trade-offs and choosing to focus on specific, unique activities that deliver value to customers. Linkages and interrelationships between activities in the value chain are also a central theme in the book. Porter argues that understanding these linkages can lead to optimization of processes and can create a strong competitive advantage. The book also emphasizes the importance of understanding the industry structure and the competitive position of the firm within that industry. Porter's Five Forces framework receives mention here, as it's a key tool in analyzing the competitive forces within an industry. Porter devotes significant attention to the role of technological change and globalization in shaping competitive advantage. He highlights how changes in technology can disrupt industries and how firms can strategically use technology to their advantage. Similarly, he discusses the impact of globalization and how it forces companies to think about their competitive strategy on a global scale. Lastly, Porter explores the influence of public policy on competition and competitive advantage. He highlights how government regulations and policies can affect the competitive landscape. In conclusion, Porter's "Competitive Advantage - Creating and Sustaining Superior Performance" provides a comprehensive and effective framework for understanding, creating, and sustaining competitive advantage. The concepts and tools presented in the book, from the value chain to strategic trade-offs, are essential for any business seeking to gain a competitive edge in today's increasingly complex and globalized business environment.
ViewClean Code - A Handbook of Agile Software Craftsmanship
Robert C. Martin
Key Insights from Clean Code - A Handbook of Agile Software Craftsmanship The importance of writing clean code and its impact on software maintenance and scalability. The principles of SOLID design: Single Responsibility, Open-Closed, Liskov Substitution, Interface Segregation, and Dependency Inversion. How to correctly use comments in code and when to avoid them. The significance of meaningful names for variables, functions, classes, and modules. The concept of functions: how they should be small, do one thing, and do it well. The art of error handling and the importance of throwing meaningful exceptions. The principles of Test Driven Development (TDD) and the importance of writing tests first. The importance of keeping the codebase clean through continuous refactoring. The idea of code smells and how to identify them. How to manage system dependencies to ensure loose coupling. Analysis and Summary of the Book "Clean Code - A Handbook of Agile Software Craftsmanship" is a comprehensive guide that provides a deep dive into the principles and practices of writing clean, readable, and maintainable code. The book is grounded in the author's deep experience and understanding of software development and its challenges. The book opens with an emphasis on the importance of writing clean code. It asserts that code quality is a fundamental aspect of software development that directly impacts the maintenance, scalability, and overall health of software projects. It argues that code is read far more often than it is written, making readability a key quality attribute. The book introduces the SOLID design principles, a set of guidelines for object-oriented design and architecture. These principles aid in the development of software that is easy to manage and maintain, with a focus on avoiding code smells, reducing complexity, and improving readability. Comments are a double-edged sword. While they can provide important context and explanation, the book argues that they are often used as a crutch to justify complex or confusing code. Comments should not replace clear and concise code. Naming conventions are another crucial aspect of clean code. The book explains the importance of choosing meaningful and descriptive names for variables, functions, classes, and modules. Names should convey intent and make the code self-documenting. The book also provides detailed guidance on how to write functions. Functions should be small, do one thing, and do it well. This aligns with the Single Responsibility Principle, one of the SOLID principles. Error handling is another key topic. The book stresses the importance of throwing meaningful exceptions and managing errors in a consistent and predictable manner. It also covers Test Driven Development (TDD), a software development process that promotes writing tests before writing the actual code. TDD helps in ensuring that the code is working as expected and leads to modular, flexible, and bug-free code. The book emphasizes the need for continuous refactoring to keep the codebase clean. Refactoring is not just about rewriting code; it’s about improving the design of existing code while preserving its functionality. Code smells are certain structures in the code that suggest the possibility of a deeper problem. They are indicators of poor design and coding practices that need to be refactored. The book concludes with a discussion on how to manage system dependencies to ensure loose coupling, which makes systems more manageable and less prone to bugs. In summary, "Clean Code - A Handbook of Agile Software Craftsmanship" is a must-read for any serious software developer or engineer. It goes beyond teaching specific techniques or practices, instead instilling a mindset and philosophy towards writing code that is clean, understandable, and maintainable. To master the art of writing clean code, one must not only understand these principles but also incorporate them into their daily coding practice.
ViewProduct-Led Growth: How to Build a Product That Sells Itself
Bush Wes
Key Insights from "Product-Led Growth: How to Build a Product That Sells Itself" The Product-Led Growth (PLG) approach is a business methodology in which the product itself is the main vehicle driving customer acquisition, conversion, and expansion. PLG reduces customer acquisition costs. By focusing on the product, companies can reduce marketing and sales expenses. PLG fosters customer loyalty and satisfaction. A product that delivers value and meets customer needs leads to repeat business and referrals. PLG requires a deep understanding of customer needs and behavior. It's essential to design a product that solves a real problem for customers and is easy to use. PLG involves a shift in company culture. Everyone in the company must be committed to the product and customer success. Data is crucial in the PLG approach. It helps to understand customer behavior, improve the product, and make strategic decisions. PLG is a continuous process. Constant iteration and improvement are necessary to stay competitive and keep delivering value to customers. PLG requires a specific skill set. This includes skills related to product management, user experience, data analysis, and customer success. PLG is applicable to both B2B and B2C contexts. While the approach may be different, the principles are applicable to both contexts. PLG is a sustainable growth strategy. It enables companies to grow at their own pace, without relying on external funding or aggressive sales tactics. PLG involves a shift from sales-led to product-led strategies. This includes a focus on product quality, usability, and customer satisfaction over aggressive sales tactics. An In-Depth Analysis of "Product-Led Growth: How to Build a Product That Sells Itself" In his book, Wes Bush outlines the concept of Product-Led Growth (PLG), a business strategy where the product becomes the primary driver for customer acquisition, conversion, and expansion. This approach is a deviation from traditional sales-led or marketing-led approaches, focusing instead on building a product so good that it essentially sells itself. The book begins by explaining the foundation of the PLG approach. Bush emphasizes the importance of understanding customer needs and behaviors, as this is key in designing and building a product that not only solves a problem for the customer but also provides an enjoyable and easy-to-use experience. This, in turn, leads to customer loyalty, repeat business, and referrals, thereby reducing the need for expensive marketing and sales campaigns. Bush then delves into the cultural shift required within a company to successfully implement a PLG strategy. This involves a shift in focus from sales to the product and customer success. Everyone within the company, from the CEO to the customer service representatives, must be committed to the success of the product and the satisfaction of the customer. This change in culture and focus can lead to a more sustainable growth strategy, as it allows the company to grow at its own pace, without the need for external funding or aggressive sales tactics. A key aspect of the PLG approach, as outlined by Bush, is the use of data. Data collected from customer interactions with the product can provide invaluable insights into customer behavior, preferences, and needs, allowing the company to continually improve the product and make strategic decisions. Consequently, skills related to data analysis, product management, user experience, and customer success become essential in a PLG-focused company. Bush also highlights that the PLG approach is not limited to B2C companies. While the strategies may differ, the principles of PLG—understanding customer needs, focusing on the product, using data, and fostering a culture of customer success—are just as applicable in a B2B context. In conclusion, "Product-Led Growth: How to Build a Product That Sells Itself" by Wes Bush is a comprehensive guide to the PLG approach, providing valuable insights and practical advice for companies looking to shift from a sales-led or marketing-led strategy to a product-led one. By focusing on the product and the customer, companies can reduce costs, foster loyalty, and drive sustainable growth. As a professor who has been dealing with these topics for many years, I can affirm that the concepts and ideas presented in this book are highly relevant and applicable to today's business landscape.
ViewUX For Dummies
Kevin P. Nichols, Donald Chesnut
Key Facts and Insights from UX for Dummies UX is more than just design: User experience (UX) covers all aspects of a person's interaction with a product, system, or service. It's not just about making things look good, but ensuring they work well and meet the user's needs. The importance of user research: Understanding the needs, behaviors, and goals of users is critical in designing a product that provides a positive user experience. UX design process: The book outlines a clear, step-by-step process for UX design which includes strategy, research, design, development, and launch. The role of personas and scenarios: Personas and scenarios are essential tools in UX design, helping to ensure the design is focused on the user. Usability testing: Testing is a key part of UX design, allowing designers to validate their designs and identify any potential issues before launch. UX metrics: Metrics are used to measure the success of a design, and the book provides detailed information on what to measure and how to interpret the results. Future trends in UX: The book also looks at future trends in UX design, including the role of artificial intelligence and virtual reality. Collaboration in UX design: UX design is a collaborative process that requires the input of many different people, from designers and developers to stakeholders and users. UX and business goals: The book highlights the importance of aligning UX design with business goals to ensure a successful product. UX design tools: The authors provide an overview of the various tools available to UX designers, from prototyping tools to user research tools. Career in UX design: The book offers advice for those looking to start a career in UX design, including tips on building a portfolio and breaking into the industry. In-Depth Summary and Analysis "UX for Dummies" by Kevin P. Nichols and Donald Chesnut is an accessible and comprehensive guide to the world of User Experience (UX) design. The authors, both seasoned UX professionals, provide readers with a clear understanding of the principles of UX and the process for creating an effective user experience. One of the key insights from the book is that UX is more than just design. It encompasses all aspects of a user's interaction with a product or system, from the initial discovery and purchase through to the actual use and potentially onto disposal or replacement. This holistic view is critical for ensuring that all aspects of the user experience are considered. The book emphasizes the importance of user research in UX design. Understanding the needs, behaviors, and goals of users is critical for creating a product that meets their expectations and provides an enjoyable experience. The authors provide detailed guidance on how to conduct user research, from interviews and surveys to usability testing and analytics. The UX design process is outlined in the book in a clear, step-by-step manner. This process begins with a strategy phase, where the goals and objectives of the design are defined. This is followed by the research phase, where user needs and behaviors are explored. The design phase involves creating wireframes, prototypes, and the final design. The development phase involves building and testing the design, while the launch phase involves delivering the product to the users and gathering feedback. The authors highlight the role of personas and scenarios in UX design. These are fictional representations of users and their activities, and they help to ensure that the design is user-focused. They are an essential tool in understanding and empathizing with users, and in identifying their needs and goals. Usability testing is another key aspect of UX design that the book emphasizes. This involves testing the design with actual users to identify any potential issues and validate the design. The authors provide practical advice on how to conduct usability testing, from planning and recruiting participants to analyzing the results. The book also provides detailed information on UX metrics, which are used to measure the success of a design. These can include measures of user satisfaction, efficiency, and effectiveness. The authors provide guidance on what to measure, how to measure it, and how to interpret the results. In addition to providing practical advice on UX design, the book also looks at future trends in the field. These include the role of artificial intelligence in UX design and the potential of virtual reality. This forward-thinking perspective helps to prepare readers for the future of UX design. The authors stress the importance of collaboration in UX design. UX design is a team effort, involving designers, developers, stakeholders, and users. The book provides practical advice on how to facilitate effective collaboration and ensure that all voices are heard. The book also highlights the need to align UX design with business goals. A successful product is one that not only provides a positive user experience, but also meets the business objectives. The authors provide guidance on how to align UX design with business strategy to ensure a successful product. For those interested in pursuing a career in UX design, the book offers useful advice. It provides an overview of the various tools available to UX designers, from prototyping tools to user research tools. It also offers tips on building a portfolio and breaking into the industry. In conclusion, "UX for Dummies" provides a comprehensive overview of UX design, from the principles and process of UX design to the tools and techniques used in the field. It is a valuable resource for anyone interested in UX design, whether they are beginners looking to learn the basics, or experienced professionals seeking to deepen their knowledge.
ViewINSPIRED - How to Create Tech Products Customers Love
Marty Cagan
Key Insights from "INSPIRED: How to Create Tech Products Customers Love" Emphasizes that product management is a team sport, advocating for a cross-functional team approach. Illuminates the importance of discovering the right product to build before diving into the development. Reveals the role of product managers as the discoverers of the product, not simply project managers. Encourages adopting an outcome-based rather than output-based approach to product development. Highly recommends the application of prototyping and testing techniques to validate ideas before committing to full development. Asserts the necessity of continuous product discovery for sustainable success. Advises on how to establish a customer-centric culture in a tech organization. Reinforces the value of learning from product failures, not just successes. Insists on the importance of strong leadership in product management. Underlines the need for strategic alignment between the product team and the larger organization. Stresses on the significance of a shared product vision within the team. Deeper Analysis of the Book "INSPIRED: How to Create Tech Products Customers Love" by Marty Cagan, a Silicon Valley product management veteran, is a veritable guide for tech entrepreneurs, product managers, and those aspiring to create successful tech products. Starting with the assertion that product management is a team sport, Cagan underscores the necessity of collaboration among cross-functional teams. This aligns with the concept of Collective Ownership in Agile methodologies, where everyone in the team is responsible for the quality and success of the product. The book extensively discusses the role of product managers, distinguishing them from project managers. Cagan positions product managers as the discoverers of the product. This involves understanding customer needs, exploring market opportunities, and working closely with the product team to create a product that aligns with the business objectives and customer expectations. One of the notable principles that Cagan advocates for is an outcome-based approach over an output-based one. This shift in focus from simply delivering features to achieving desired outcomes is a core tenet of modern product management, emphasizing on value creation rather than just activity. In "INSPIRED", Cagan also emphasizes the importance of continuous product discovery. This is about constantly seeking to understand customers, experimenting with solutions, and validating ideas before committing to full-scale development. The principle resonates with the Lean Startup methodology, particularly the Build-Measure-Learn feedback loop. Prototyping and testing are other key aspects that Cagan discusses. He advises product teams to validate their ideas with low-fidelity prototypes, conduct usability tests, and gather feedback to refine the product. This aligns with the principle of Fail Fast, Fail Often in Agile, which encourages learning through quick experiments and iterations. An essential part of creating tech products that customers love, according to Cagan, is establishing a customer-centric culture. This involves prioritizing customer needs and feedback in the product development process, which is a fundamental principle of Human-Centered Design. Cagan also acknowledges that not all product initiatives will succeed. He encourages teams to learn from product failures and to leverage these learnings to improve future products. This resonates with the concept of a Learning Organization, where failure is seen as an opportunity for learning and growth. Underpinning all these principles, Cagan stresses the importance of strong leadership in product management. He insists that leaders should inspire, guide, and empower their teams to do their best work, which aligns with the concept of Servant Leadership in Agile. Lastly, Cagan highlights the need for strategic alignment and a shared product vision. This implies that all efforts of the product team should be directed towards achieving the strategic goals of the organization, and everyone on the team should understand and be committed to the product vision. In conclusion, "INSPIRED: How to Create Tech Products Customers Love" is a comprehensive guide that offers invaluable insights and practical advice on how to create successful tech products. It should be a must-read for anyone involved in product management, as it encapsulates the collective wisdom of one of the most experienced product managers in the tech industry.
View
N.
26.September 2023Wonderful session. Received practical advice and next steps. Looking forward to the next session.