𝐈 𝐁𝐄𝐋𝐈𝐄𝐕𝐄 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 𝐄𝐍𝐂𝐀𝐏𝐒𝐔𝐋𝐀𝐓𝐄𝐒 𝐄𝐕𝐄𝐑𝐘𝐓𝐇𝐈𝐍𝐆 𝐖𝐄 𝐃𝐎. 𝐈𝐓 𝐌𝐀𝐆𝐍𝐈𝐅𝐈𝐄𝐒 𝐇𝐎𝐖 𝐖𝐄 𝐂𝐑𝐄𝐀𝐓𝐄 𝐂𝐇𝐀𝐍𝐆𝐄 𝐈𝐍 𝐓𝐇𝐄 𝐖𝐎𝐑𝐋𝐃, 𝐀𝐍𝐃 𝐇𝐎𝐖 𝐖𝐄 𝐋𝐄𝐀𝐕𝐄 𝐏𝐎𝐒𝐈𝐓𝐈𝐕𝐄 𝐈𝐌𝐏𝐑𝐄𝐒𝐒𝐈𝐎𝐍𝐒 𝐎𝐍 𝐏𝐄𝐎𝐏𝐋𝐄. Hi, I'm Jared Asher Herring. I'm a Brand Growth Strategist & Marketing Consultant from Queensland's Sunshine Coast, Australia. I'm also the Creative Director and Co-Founder of Timeless Creative, and the former Marketing Consultant for Sydney's award-winning Brand Design Agency, TOAST. My mission is to create a positive difference in the world by partnering with brands to expand their reach and impact. In today's dynamic business landscape, success isn't merely about having a great product or service. It's about having a comprehensive strategy that addresses various facets crucial for sustainable growth. As an entrepreneur, mentor, consultant, and business owner, I know how important it is to unpack your business. This should be done with your leadership and management (and Directors) every 3-6 months to thoroughly across key areas: strategy, leadership & management, branding and communication, sales, delivery, finance, and accounting. 1. Strategy: Vision & Mission: Does your business have a clear and compelling vision and mission? Are these communicated effectively throughout the organisation? Goals & Objectives: Are your short-term and long-term goals well-defined and aligned with your vision? Do you have actionable plans in place to achieve these objectives? Market Analysis: How well do you understand your target market? Have you conducted thorough market research to identify trends, competition, and potential opportunities? Innovation: Are you fostering a culture of innovation within your organisation? How do you stay ahead of industry trends and adapt to changing customer needs? 2. Leadership & Management: Leadership Style: What is the leadership style prevalent within your organisation? Is it conducive to fostering employee engagement, creativity, and accountability? Team Dynamics: How effective are your teams in collaborating and achieving common goals? Are roles and responsibilities clearly defined? Performance Management: Do you have systems in place to measure and evaluate individual and team performance? How do you provide feedback and support for professional development? 3. Branding and Communication: Brand Identity: Is your brand identity well-defined and consistent across all touchpoints? How effectively does it reflect your values, mission, and unique selling proposition? Communication Channels: Are you leveraging diverse communication channels to reach your target audience? How do you engage with customers and build meaningful relationships? Crisis Management: Do you have a crisis communication plan in place? How do you handle PR crises or negative feedback? 4. Sales: Sales Strategy: What is your approach to sales? Are you focusing on relationship-building, solution-selling, or a combination of approaches? Customer Acquisition: How do you attract new customers and retain existing ones? Are your sales processes streamlined and efficient? Sales Team Performance: How do you motivate and support your sales team? Do you provide adequate training and resources for them to succeed? 5. Delivery: Product/Service Quality: How do you ensure the quality of your offerings? Do you have robust quality control measures in place? Timeliness: Are you able to deliver products/services on time and meet customer expectations? Customer Experience: How do you prioritise customer satisfaction? Do you gather feedback and use it to improve your delivery processes? 6. Finance and Accounting: Financial Planning: Do you have a clear budget and financial plan in place? How do you monitor and manage cash flow, expenses, and revenue? Risk Management: What measures do you take to mitigate financial risks? Are you prepared for unexpected expenses or economic downturns? Compliance: Are you adhering to all relevant financial regulations and standards? How do you ensure accuracy and transparency in your financial reporting? A comprehensive assessment across these key areas is essential for developing a robust business strategy that drives sustainable growth and success. By addressing any gaps or weaknesses identified in each area, you can strengthen your overall business performance and achieve your strategic objectives. Remember, continuous evaluation and adaptation are key to staying ahead in today's competitive marketplace.
My Mentoring Topics
- Strategy
- Leadership & management
- Branding and communication
- Sales
- Delivery and customer satisfaction
- Finance and accounting
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