Hi, I am Franziska. I am a strategic marketing professional with more than 4 years of leadership experience and a passion for the B2B software industry. I am a collaborative, data- and goal-driven generalized marketing leader passionate about the opportunities of tech and new media for organizations, society, education and (mental) health. New tech, automating processes, and content creation are what get me excited. 💡 I am experienced with • Marketing strategy • Funnel optimization & Marketing operations • Process optimization • Brand development, esp. positioning, and messaging • Digital Marketing • Demand & lead generation • Content Marketing • Team leadership & people management • OKRs and agile transformation • Mental Health

My Mentoring Topics

  • Team leadership
  • Team development
  • Demand generation
  • Lead generation
  • Content marketing
  • Corporate influencing
  • Brand development
  • OKRs
  • Mental health
  • Process optimization
L.
8.May 2024

It was a fantastic time spent with Franziska! We discussed marketing career transitions, focusing particularly on recommendations regarding the CV and Cover Letter, and, of course, on Networking! Not only did she share best practices, but she also provided tips that went beyond my initial inquiries. I am incredibly thankful for her positive and energizing feedback. I highly recommend her as a mentor!

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Winning from Within - A Breakthrough Method for Leading, Living, and Lasting Change
Erica Ariel Fox

Key Insights from "Winning from Within - A Breakthrough Method for Leading, Living, and Lasting Change" by Erica Ariel Fox Inner Negotiation: The book presents the concept of "inner negotiation", which emphasizes the need to understand and address our internal conflicts. The Big Four: Fox introduces the framework of the "Big Four", which represents four aspects of our personality: The Dreamer, The Thinker, The Lover, and The Warrior. Negotiating with the Big Four: Aligning these four aspects is fundamental for personal and professional success. Performance Gap: The gap between knowing what to do and actually doing it is addressed, explaining why we often fail to act on our knowledge. Vertical Development: This concept refers to the growth and evolution of our mindsets, perspectives, and consciousness, which is as crucial as developing skills and knowledge (horizontal development). Self-Learning: The book promotes the importance of self-learning and introspection for personal growth and effective leadership. Leadership as a Personal Journey: Leadership is presented as a personal journey of self-discovery and self-improvement rather than just a professional role. Disruptive Emotions: Fox discusses the importance of managing disruptive emotions that can hinder our decision-making and relationships. Conflict Resolution: The book provides insights on resolving conflicts both within ourselves and with others. Performance under Pressure: The book offers methods to enhance performance under pressure through self-awareness and emotional intelligence. Change Management: Fox discusses strategies for effective change management, emphasizing that real change starts from within. Analysis and Discussion "Winning from Within" by Erica Ariel Fox presents a compelling approach to personal development and leadership. The concept of inner negotiation is at the core of Fox's method. It underlines the importance of understanding one's internal conflicts and contradictions to effectively lead oneself and others. This idea is not alien to the fields of psychology and leadership development, where internal inconsistency is recognized as a barrier to effective decision-making and harmonious relationships. Fox's "Big Four" is an innovative framework that represents our internal team - The Dreamer, The Thinker, The Lover, and The Warrior. Each of these aspects has its strengths and pitfalls, and the key to success lies in aligning them. This concept resonates with Carl Jung's theory of archetypes and the idea of intrapersonal communication, suggesting that we can negotiate with these aspects within us to achieve our goals. A significant insight that Fox offers is the notion of the performance gap. It's the space between knowing what to do and actually implementing it. This concept aligns with the research on the knowing-doing gap in management and psychology, which emphasizes that knowledge alone is not enough to drive action. Vertical development, another significant concept in the book, refers to the evolution of our perspectives, thinking processes, and consciousness. This idea is supported by Robert Kegan's Constructive-Developmental Theory, which posits that our mindsets evolve over time, resulting in varying capabilities to make sense of complexities. Self-learning and introspection are highlighted as crucial practices for growth and effective leadership. This aligns with the principles of reflective practice and self-directed learning in adult learning theories. Leadership as a personal journey, rather than just a professional role, is a significant shift from traditional leadership perspectives. It emphasizes the leader's self-discovery and self-improvement, which are pivotal in transformational leadership theories. The book also discusses the importance of managing disruptive emotions, a concept deeply rooted in emotional intelligence theories. Similarly, Fox's insights on conflict resolution and performance under pressure are in line with the principles of stress management and conflict management. Finally, Fox's discussion on change management emphasizes that real change starts from within. This perspective aligns with the concept of self-leadership and the idea that individual change is a prerequisite for organizational change. Conclusion "Winning from Within" offers a transformative method for personal and professional growth. By focusing on inner negotiation, understanding and aligning the "Big Four", bridging the performance gap, promoting vertical development, and advocating for self-learning, Erica Ariel Fox has provided a robust and comprehensive guide to leadership and life success. Her emphasis on leadership as a personal journey, managing disruptive emotions, effective conflict resolution, performance under pressure, and change management further enriches this approach. These insights and methods resonate with various theories and concepts in psychology, leadership, and adult learning, providing both theoretical depth and practical relevance. Therefore, "Winning from Within" serves as a valuable resource for anyone seeking to lead, live, and effect lasting change.

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