Hello! Im a leader with 18 years experience in tech, entrepreneurship, startups and public policy across MENAT. At Tiktok, I led the global product strategy and operations for various scalable B2B Creative and SMB solutions to empower thousands of advertisers and drive revenue growth. At Careem, i championed our mission to simplify and improve +1 million Captain's lives in MENAT via app development, operational efficiency and policies that enable their financial independence and wellbeing. Previous to tech, I was a management consultant in Saudi focused on high impact projects and public policy with the Ministries of health, education, and economic development. Ive also worked with NGOs and in the academic field to drive strategic relations between public and private sector to fundraise significant funds for various social causes. I value purpose-driven, innovative, fun and high impact people & organisations; and am particularly passionate about mentoring ambitous individuals and social entrepreneurs.

My Mentoring Topics

  • Product marketing (product strategy & operations)
  • Advising Tech startups
  • Career coaching for fresh grads to mid career professionals, & women in tech.
  • Policies and initiatives related to workers in the gig economy
  • Public policy and projects with the government in KSA
  • Youth development initiatives
  • Strategic planning & fundraising for NGOs, social causes

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