I am Mathias Okpe, a Website Developer, and Digital Marketing Strategist based in Lagos, Nigeria. I have been working in the advertising and marketing Communication industry for over 12 years, with projects cutting across, Digital Campaign management, marketing Strategy Development, SEO, Website design, social media Marketing, Email Marketing, and Paid Digital Advertising. I am the Founder and CEO of Badger Creative Limited, an ideas and creativity solutions company based in Lagos Nigeria. Previously the resident dean of studies, and lead instructor for digital marketing at the prestigious 02 Academy Lagos, a leading advertising school in Nigeria, and before I was an Art Director at Max-edge Communications, and senior strategist and new business development manager at Blueseal Communications. I’ve had the privilege of creating enabling experiences for people with brands like Haier Thermocool, Belimpex, Aji no moto, Renaissance Africa Energy Company, Epe Resort & SPA, Baywood Energy, Destiny Education, and more.

My Mentoring Topics

• Digital Marketing Strategies:
• Discussing the latest trends in digital marketing.
• Creating effective online marketing campaigns.
• Content Marketing:
• Developing a content strategy.
• Creating engaging and shareable content.
• Social Media Marketing:
• Leveraging different social media platforms.
• Building and engaging with a social media audience.
• Search Engine Optimization (SEO):
• Understanding and implementing SEO best practices.
• Analyzing and improving website rankings.
• Email Marketing:
• Designing effective email campaigns.
• Growing and maintaining a subscriber list.
• Brand Development:
• Defining and communicating brand identity.
• Building brand loyalty and trust.
• Marketing Analytics:
• Using data to measure and improve marketing performance.
• Implementing key performance indicators (KPIs).
• Market Research:
• Conducting market research for effective decision-making.
• Analyzing competitor strategies.
• Customer Relationship Management (CRM):
• Implementing CRM systems for better customer management.
• Improving customer retention strategies.
• Influencer Marketing:
• Identifying and collaborating with influencers.
• Measuring the impact of influencer campaigns.
• Event Marketing:
• Planning and executing successful marketing events.
• Leveraging events for brand exposure.
• Marketing Automation:
• Implementing marketing automation tools.
• Streamlining repetitive marketing tasks.
• Product Launch Strategies:
• Planning and executing product launches.
• Creating buzz and anticipation around new products.
• Customer Segmentation:
• Identifying and targeting specific customer segments.
• Tailoring marketing strategies to different demographics.
• Ethical Marketing Practices:
• Ensuring marketing campaigns adhere to ethical standards.
• Building trust through transparent and honest marketing.