As the Director of Growth at Clue by Biowink, I lead the CRM, User Acquisition, and ASO teams, driving growth through comprehensive strategies across multiple channels. In my role, I focus on optimizing customer relationship management to enhance user engagement, streamline communication, and boost retention. Additionally, I oversee user acquisition efforts and app store optimization to maximize our reach and ensure sustained growth. By leveraging data-driven insights, I align our lifecycle marketing strategies with our overall growth objectives. Before joining the Clue family, I honed my skills at companies like Omio, Rocket, Quandoo, and Groupon. For several years, I've worked as an independent marketing and CRM consultant, assisting clients in the selection of optimal CRM tools, managing technical implementations, and enhancing customer communication through automation and personalization. Life isn't all about work for me – I'm a mom to two amazing kids. This journey has been a real eye-opener, teaching me how to find that tricky work-life balance as a parent, survive the wild ride of first-time parenthood, and learn the ropes of effective communication for deeper connections with our little ones. In my role as a mentor, I draw from this diverse background to offer guidance and support to those seeking to navigate the complexities of both the professional and personal aspects of life.
My Mentoring Topics
- Marketing Reporting and KPIs
- Marketing Strategy & OKRs
- CRM Tool Selection
- CRM Omni-channel Strategy (email, push, in-app, web pushes)
- Cross-Functional Collaboration (Challenges and Objectives)
- Team Culture & Positive Mindset
- Work-Life Balance for Working Parents
- Languages: English, Italian
O.
5.August 2024C.
5.June 2024The mentoring session with Julia has been great. She made me understand what would be the best technique to promote my designs and art pieces. She is a warm and friendly person and someone you can easily connect with. Additionally, she also shed some light on what I can expect from marketing agencies or freelancers and how to track their results. I would definitely recommend her.
A.
4.March 2024Giulia clearly has a very extensive background in marketing and has gained experience within smaller to bigger firms, freelance to full-time, therefore her experience is useful to many people on a marketing journey. She was able to help me understand how I need to position myself at the start of my freelance journey, what to expect and how to best fulfil the needs of my clients so I can demonstrate value. It was a very informative, fun chat. Thanks Giulia!
A.
20.February 2024I really enjoyed my conversation with Giulia around Femtech and Sextech. She gave me insights on how to focus my career towards these sectors, which provided me with a clearer path than before. Thank you so much Giulia!
K.
10.November 2023I enjoyed the talk with Giulia very much. She understood exactly where I am at in my business journey and gave me very good ideas to try. She listened, was relaxed, took time. I will definitely book her again, and I will recommend her to friends or colleagues.
H.
15.October 2023Really great session sharing tons of inspiring ideas for marketing my mindfulness membership. Thank you so much Giulia!
E.
7.June 2023Great session with Giulia, learned insights of email marketing and brainstorming marketing strategies
S.
19.March 20211 - Freelance options and opportunities 2 - CRM tools and work areas 3 - work and life management in the time of Corona
A.
16.March 2021A very inspiring brainstorming about CRM and marketing strategies in general (customer journeys, influencer marketing, etc)
M.
6.November 20201. Focus on B2C in the beginning 2. Get awareness and buzz in the market 3. Try not to become dependent on one big corp
J.
26.October 2020It was nice to learn that there are other companies focused on a tech-first approach to CRM, and implementing small team structures that scale instead of large teams that do manual work.
Ó.
20.July 2020CRM Tool, Email automation, Personalization tools.
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Thinking, Fast and Slow
Daniel Kahneman
Key Insights from 'Thinking, Fast and Slow' Cognitive Ease: The human brain tends to choose the path of least resistance when processing information. System 1 and System 2: Two distinct systems govern our thought processes. System 1 is fast, intuitive, and emotional, while System 2 is slow, deliberate, and logical. Heuristics and Biases: Our brains use mental shortcuts or 'heuristics' to make quick decisions, which can often lead to biases in our thinking. Prospect Theory: People tend to make decisions based on potential losses and gains, not final outcomes. Anchoring Effect: The first piece of information we receive about a subject heavily influences our perception of subsequent information. Availability Heuristic: We tend to judge the probability of events by how easily examples come to mind. Endowment Effect: We value things more when we own them. Hindsight Bias: Our tendency to see events as more predictable than they really are after they have happened. Framing Effect: The way information is presented can drastically affect how we perceive it and make decisions. The Halo Effect: Our overall impression of a person influences how we feel and think about their character. Deeper Analysis of the Book's Concepts 'Thinking, Fast and Slow', a seminal work by Daniel Kahneman, delves into the two systems that drive the way we think—System 1, which is fast and intuitive, and System 2, slow and deliberate. This dual-process theory of cognition is not new, but Kahneman's exploration of how these systems interact, often leading to cognitive biases, is groundbreaking. System 1 operates automatically and quickly, with little or no effort and no sense of voluntary control. It's the part of our brain that responds to a surprising sound in the darkness or decides to swerve to avoid an accident. This system is heavily influenced by our past experiences and emotions, making its responses feel intuitive and automatic. In contrast, System 2 allocates attention to the effortful mental activities that demand it, including complex computations and conscious decision-making. This system is slower and more deliberate, often stepping in to verify and modify the impressions and intuitions from System 1. However, System 2 is lazy and often defaults to the easier, automatic responses of System 1. This is where cognitive biases come in. Heuristics and biases are mental shortcuts that System 1 uses to make quick decisions. While these shortcuts can often be useful, they can also lead to systematic errors in our thinking. For example, the availability heuristic might lead us to overestimate the likelihood of dramatic events (like plane crashes) because they are more memorable and thus more easily available to our minds. Prospect theory, introduced by Kahneman and his colleague Amos Tversky, challenges traditional economic theory, which assumes that humans are rational actors. Instead, prospect theory suggests that people make decisions based on potential gains and losses, not the final outcome. This can lead to seemingly irrational decisions, such as refusing to take a small loss to potentially gain more in the long run. The anchoring effect describes our tendency to rely heavily on the first piece of information we receive (the "anchor") when making decisions. Even when the anchor is arbitrary or irrelevant, it can dramatically influence our judgments and estimates. Similarly, the framing effect reveals that the way information is presented can drastically affect our decisions. For example, people are more likely to opt for a surgical procedure if it’s presented with a 90% survival rate than a 10% mortality rate, even though both statistics convey the same information. In conclusion, 'Thinking, Fast and Slow' highlights how our thought processes—though powerful—are not always as rational, objective, or logical as we might believe. By understanding these biases, we can take steps to mitigate them and make better, more informed decisions.
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The 10X Rule
Grant Cardone
Key Facts or Insights from "The 10X Rule" Setting High Goals: The book emphasizes the importance of setting high goals that are 10 times what you think you can achieve. Exerting 10X Effort: Not only should your goals be 10X, but so should your effort. The book suggests that you need to do 10 times more work than others to meet your goals. Embracing Fear: Fear is a common barrier to success. The author encourages readers to face their fears and regard them as signs that they are on the right path to success. Proactive Action: Success doesn't just happen; it requires action. The 10X Rule promotes taking massive action to achieve your goals. Avoiding Average: The book criticizes the idea of settling for an average life, arguing that it leads to missed opportunities and unfulfilled potential. Maintaining Persistence: Persistence is key to overcoming challenges and achieving your goals, according to the author. Having a Can-Do Attitude: Cardone stresses the importance of maintaining a positive, can-do attitude in the face of adversity. Responsibility for Results: The author emphasizes that you alone are responsible for your success and the results you achieve. Dealing with Criticism: The book advises readers to deal with criticism in a positive way, viewing it as a sign of success. Creating Wealth: The author argues that creating wealth is a necessity for fulfilling your potential and contributing to society. Deep Dive into "The 10X Rule" "The 10X Rule" by Grant Cardone is a motivational book that aims to propel its readers towards success, by adopting a mindset that is characterized by extremely high ambition, massive action, and relentless persistence. The first key concept that the book introduces is the idea of setting high goals, or targets that are tenfold of what one would usually consider attainable. This notion challenges conventional wisdom, which often encourages setting "realistic" or "attainable" goals. However, according to Cardone, goals that are set low have a ceiling on potential success. By setting our sights higher, we challenge ourselves to think creatively, expand our skills, and push boundaries. The second major concept is the advice to exert ten times more effort than others. This is tied to Cardone's belief that success requires an extraordinary amount of work. In a society that often seeks shortcuts and quick fixes, this is a significant departure. The author is not promoting workaholism, but rather a focused and strategic application of effort towards our goals. Cardone also discusses the importance of embracing fear. Fear, according to him, is an indicator that you are on the right path to success. This ties into the concept of "stepping out of your comfort zone" that has been widely discussed in the field of personal development. In addition, the book highlights the importance of taking proactive action. It's not enough to set high goals and work hard; one also has to be an initiator and a problem-solver. Cardone asserts that success is not a passive event—it requires active participation. The author is also critical of the idea of settling for an average life, which he views as a form of underachieving. He argues that humans have unlimited potential, and settling for anything less than extraordinary is a waste of this potential. Persistence, according to Cardone, is key to overcoming challenges and achieving goals. This idea is not new, but the author's emphasis on it is a reminder of its importance. He suggests that giving up is the only sure way to fail. A positive, can-do attitude is also stressed in the book. This aligns with the psychological theory of "learned optimism" proposed by Martin Seligman, which suggests that an optimistic outlook can lead to increased resilience and success. Cardone also puts the responsibility for success squarely on the individual, arguing that we alone are responsible for our results. This is consistent with the psychological concept of "internal locus of control", which suggests that individuals who believe they can control their own destiny are more likely to be successful. Criticism, according to Cardone, should be viewed positively, as it is a sign of success. This perspective can help individuals to handle criticism more constructively and use it as motivation. Finally, Cardone argues that creating wealth is not just a personal desire, but a duty. He believes that wealth creation is a reflection of one's potential and contributes to society. This is an interesting perspective that challenges the idea that the pursuit of wealth is selfish or materialistic. In conclusion, "The 10X Rule" is a powerful book that promotes high ambition, massive action, and relentless persistence. Its core principles challenge conventional wisdom and encourage readers to push their limits and strive for extraordinary success.
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The book of mistakes
Skip Prichard
Key Insights from "The Book of Mistakes" Success is often defined by the avoidance of mistakes: This insight emphasizes that mistakes are not simply setbacks, but rather opportunities for learning and growth. Avoiding repeat mistakes is a critical step towards success. Our beliefs influence our actions: The book underscores that our underlying beliefs will invariably shape our actions, hence, the need to nurture positive beliefs for positive outcomes. Mistakes are a part of life: The author reiterates that everyone makes mistakes, and it’s crucial to not let fear of making mistakes prevent us from taking decisive actions. The importance of purpose: The book emphasizes the power of having a clear purpose in life. It argues that a well-defined purpose can help us overcome challenges and mistakes. The value of mentorship: The book underscores the importance of mentorship, guidance, and learning from others' experiences. Creating your own path: It’s important to carve out your own path rather than simply following others. The book asserts that following your own path can lead to personal and professional fulfillment. Embracing change: The book encourages readers to embrace change and view it as a necessary part of growth and innovation. Success is not just about achieving goals: The book emphasizes that success is about the journey and the person you become in the process of striving towards your goals. The power of positive relationships: The book highlights the importance of surrounding oneself with positive, supportive relationships that can help us navigate mistakes and grow. Resilience is key: The book underscores the importance of resilience in overcoming mistakes and setbacks. Learning from past mistakes: The book reminds us that our past mistakes can serve as valuable lessons for the future. An In-depth Analysis of "The Book of Mistakes" "The Book of Mistakes" by Skip Prichard is a compelling narrative that combines a riveting fictional storyline with cogent life lessons. While its main premise rests on the idea of mistakes being an essential part of the journey to success, it also explores deeper, underlying concepts that can be pivotal in personal and professional growth. Success is often defined by the avoidance of mistakes. This concept resonates profoundly with the Socratic principle of self-awareness. It is through the recognition and understanding of our errors that we can avoid repeating them, thus propelling us towards success. The book also aligns with the teachings of cognitive behavioral psychology, emphasizing that our beliefs influence our actions. Consequently, nurturing positive beliefs can lead to positive outcomes. Prichard also emphasizes that everyone makes mistakes. This is a potent reminder of our shared humanity and the inherent fallibility of the human condition. It underscores the fact that perfection is an illusion and that embracing our imperfections can be liberating and empowering. The importance of purpose is another key theme in the book. This echoes the works of renowned psychologists like Viktor Frankl, who asserted that having a clear purpose can provide a sense of direction and resilience in the face of adversity. Similarly, the value of mentorship resonates with the concept of social learning theory, where learning is facilitated through observation, imitation, and modeling. Creating your own path is a concept that dovetails with the idea of self-determination and autonomy. This concept encourages readers to forge their own path, highlighting the importance of independence and self-reliance. Embracing change is another concept that Prichard explores. He aligns with the teachings of change management theories, emphasizing the importance of adaptability and flexibility in the face of change. This is vital in today's fast-paced, ever-evolving world. Prichard also posits that success is not just about achieving goals, but also the personal growth experienced during the journey. This aligns with the concept of "process-oriented" thinking, which emphasizes the importance of effort, learning, and persistence over mere outcomes. The power of positive relationships is another concept the author examines. This resonates with the principles of positive psychology and the importance of social support in promoting wellbeing and resilience. Finally, the book underscores the concept of resilience and the importance of learning from past mistakes. This echoes the principles of growth mindset, which posits that intelligence and abilities can be developed through dedication and hard work. In this mindset, mistakes are not failures, but opportunities for learning and growth. In conclusion, "The Book of Mistakes" is not just a book about avoiding mistakes but is a comprehensive guide to personal and professional growth. It offers readers a unique perspective on success and provides valuable insights on how to navigate the journey with resilience, purpose, and positivity.
ViewAtomic Habits - An Easy & Proven Way to Build Good Habits & Break Bad Ones
James Clear
Key Facts and Insights: Understanding the impact of compound effects of tiny habits. Identifying the Four Laws of Behavior Change as a simple set of rules for habit formation. Recognizing the role of Identity-based habits in personal change. Appreciating the importance of the habit environment and how to design it for success. Applying the concept of habit stacking to create a series of desired behaviors. Understanding the significance of immediate rewards in reinforcing habits. Recognizing the power of a habit tracker as a form of visual measurement. Learning the power of improvement by 1% to achieve remarkable results over time. Understanding the importance of making habits obvious, attractive, easy, and satisfying. Recognizing the role of mindset in fostering long-lasting habits. Appreciating the concept of never missing twice as a strategy for maintaining habits. An In-depth Analysis and Summary In "Atomic Habits," James Clear provides an innovative framework for habit formation and personal growth. He introduces the idea of the compound effect of tiny habits, suggesting that minor changes and decisions can lead to significant outcomes over time. This reinforces the principle that success doesn't result from massive actions but from small, consistent steps taken daily. Clear explains the Four Laws of Behavior Change which are: make it obvious, make it attractive, make it easy, and make it satisfying. These principles offer a practical and straightforward approach to forming good habits and breaking bad ones. They are based on the understanding that our habits are the response to our environment and the cues it provides. The author emphasizes the importance of Identity-based habits. Instead of focusing on goals, Clear suggests that we should concentrate on becoming the type of person who can achieve those goals. This is a profound shift from the outcome-based approach to an identity-based approach, which is more durable and long-lasting. The book further explores the role of our environment in shaping our behaviors. Clear suggests that by designing our habit environment, we can make the desired behaviors easier and the undesired ones harder, thus facilitating positive habit formation. Habit stacking is another powerful tool that Clear introduces. It involves pairing a new habit with an existing one, thereby using the existing habit as a cue for the new one. This technique takes advantage of the neural connections that our brain forms when we establish a routine. Clear also explains the importance of immediate rewards in forming new habits. Our brains are wired to prioritize immediate gratification, so pairing a habit with an immediate reward can reinforce the behavior. Habit tracking is another effective strategy that Clear proposes. It serves as a visual reminder of your progress, providing a satisfying sense of achievement that motivates you to maintain the behavior. The concept of improvement by 1% is a recurring theme in the book. Clear argues that if you get 1% better each day, the benefits will compound over time, leading to remarkable results. This underlines the importance of making small, consistent improvements instead of seeking overnight success. Clear's concept of never missing twice is a practical strategy for maintaining habits. It recognizes that while we may occasionally slip up, it's crucial not to let a one-time mistake turn into a recurring pattern. Finally, Clear underscores the importance of mindset in fostering long-lasting habits. He stresses that habits are not a finish line to be crossed but a lifestyle to be lived, emphasizing the significance of process over outcome. "Atomic Habits" synthesizes complex psychological concepts into practical, actionable strategies. Clear's approach is backed by scientific evidence, making it an invaluable resource for anyone looking to understand and improve their habits. The concepts discussed in the book align with many established theories in behavior psychology, neuroscience, and cognitive science, further validating their effectiveness and applicability. By understanding and applying the insights from "Atomic Habits," individuals can navigate the path of personal growth with greater clarity and confidence. It equips readers with the knowledge and tools to transform their habits and, ultimately, their lives.
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ReWork
Jason Fried
Key Facts from "ReWork" by Jason Fried Ignore the Real World: The 'real world' is often a projection of past experiences rather than current realities or future possibilities. Learning from Mistakes is Overrated: Success comes from capitalizing on your successes, not learning from your failures. Workaholism isn't a Virtue: Productivity isn’t about working more hours, it's about making the hours you do work more effective. Embrace Constraints: Constraints are often seen as limitations, but they can actually drive innovation and creativity. Launch Now: Perfectionism can lead to procrastination. Launching early allows for real-world feedback and iterative improvements. Meetings are Toxic: Meetings often consume more time than they save, and can be replaced by more efficient communication methods. Underdo your Competition: Instead of trying to outdo your competition in every aspect, focus on doing a few things well. Out-teach your Competition: Sharing knowledge can be a powerful marketing tool. Hire When It Hurts: Only hire when the work is too much for the existing team, not in anticipation of future work. Focus on What Won’t Change: Instead of chasing trends, focus on things that won’t change to build a sustained business. An In-depth Overview and Analysis of "ReWork" "ReWork" by Jason Fried offers a refreshing perspective on the world of entrepreneurship, challenging traditional business norms and encouraging readers to embrace a simpler, more direct approach to success. The book starts with the concept of ignoring the 'real world'. Fried argues that the 'real world' is not a fixed reality, but an abstract concept often used to dismiss innovative ideas or approaches that deviate from the norm. As experienced professionals, we must recognize that the business landscape is constantly evolving, and what was once considered 'unrealistic' may be the key to success in the future. Continuing this contrarian approach, Fried suggests that learning from mistakes is overrated. While traditional wisdom advocates for analyzing failures to avoid repeating them, Fried contends that it is more productive to focus on your successes and how they can be replicated or expanded upon. The book also presents a powerful argument against workaholism, asserting that productivity isn’t about working more hours, but about making the hours you work more effective. This resonates with well-established research on the importance of work-life balance and the detrimental effects of burnout. Embracing constraints is another key insight from the book. Instead of viewing constraints as limitations, Fried encourages readers to see them as opportunities for creativity and innovation. This reflects the concept of 'bounded creativity', which posits that constraints can actually enhance creative output by focusing efforts and encouraging novel solutions. Fried's advice to launch now and refine later is an endorsement of the 'Minimum Viable Product' approach popularized by Eric Ries in The Lean Startup. This strategy allows for immediate feedback and iterative improvements, reducing the risk of wasting time and resources on features that users don't want or need. The book also takes a stand against meetings, suggesting that they are often a waste of time that could be better spent on productive work. While some may argue that meetings are necessary for coordination and decision-making, Fried proposes that many meetings can be replaced with more efficient communication methods. In terms of competitive strategy, Fried advocates for underdoing and out-teaching your competition. Instead of trying to outperform your competitors in every aspect, focus on doing a few things exceptionally well. Furthermore, sharing your knowledge and expertise can serve as a powerful marketing tool, fostering trust and loyalty among your customers. Fried's hiring advice is to hire when it hurts, meaning only when the workload becomes too much for the existing team. This approach avoids the pitfalls of over-hiring and ensures that each team member has a vital role in the organization. Lastly, Fried advises businesses to focus on what won’t change as a strategy for long-term success. Rather than chasing the latest trends, businesses should concentrate on delivering timeless value to their customers. Overall, "ReWork" is a treasure trove of unconventional wisdom that challenges our preconceived notions about business and entrepreneurship. By applying these insights, we can create more effective, efficient, and enjoyable work environments.
ViewNonviolent Communication: A Language of Life - Life-Changing Tools for Healthy Relationships
Marshall B. Rosenberg, Deepak Chopra
Key Facts and Insights from the Book Nonviolent Communication (NVC) is a process that facilitates understanding and empathy between individuals. NVC focuses on human needs and feelings rather than judgments and accusations. It involves four key steps: observation, feelings, needs, and requests. NVC encourages empathetic listening and honest expression. NVC can be applied in various contexts and relationships, including personal, professional, and social. Conflict resolution is a significant application of NVC. It helps in transforming conflicts into mutually satisfying outcomes. NVC is an effective tool to promote peaceful interactions and healthy relationships. NVC promotes self-empathy and compassionate giving. NVC helps in overcoming cultural conditioning and promotes genuine human connections. It encourages personal growth and emotional healing. NVC is a powerful tool in educational settings for fostering effective communication and understanding. In-Depth Analysis and Summary "Nonviolent Communication: A Language of Life - Life-Changing Tools for Healthy Relationships" by Marshall B. Rosenberg is a highly insightful book that presents a transformative approach to communication. It introduces the concept of Nonviolent Communication (NVC), a process rooted in principles of nonviolence and compassion. Rosenberg's work is underpinned by the belief that all human beings have the capacity for compassion and empathy, and that conflicts arise when strategies for meeting needs clash. NVC is not just a method of communication; it's an approach to living that cultivates respect, attentiveness, and empathy. It is a four-step process involving observation, feelings, needs, and requests. The first step, observation, involves stating what we are observing that is affecting our sense of wellbeing. The next step, feelings, involves sharing our feelings in relation to what we observe. The third step, needs, is about communicating what needs, values, or desires are causing our feelings. Finally, the request step involves making a clear, concrete request for action to meet our expressed needs. The book emphasizes that NVC is about empathetic listening and honest expression. It encourages us to listen empathetically to others and express ourselves honestly, without blame or criticism. This approach allows for a deeper understanding and connection between individuals, fostering healthier relationships. One of the significant applications of NVC, as Rosenberg points out, is conflict resolution. By focusing on the underlying needs and feelings instead of accusations and judgments, NVC can transform conflicts into mutually satisfying outcomes. Whether it's a personal disagreement, a workplace conflict, or even a social or political dispute, NVC provides a framework for peaceful resolution. NVC also promotes self-empathy and compassionate giving. It helps individuals to connect with their own feelings and needs, fostering self-understanding and personal growth. At the same time, it encourages compassionate giving, where we respond to the needs of others not out of obligation, but out of a genuine desire to contribute to their well-being. Rosenberg's work is particularly relevant in today's world, where communication often gets mired in misunderstandings and conflict. NVC offers a way to overcome our cultural conditioning that promotes competitive and judgmental interactions, and instead, cultivate genuine human connections. Conclusion "Nonviolent Communication: A Language of Life - Life-Changing Tools for Healthy Relationships" by Marshall B. Rosenberg is a powerful guide to promoting understanding, empathy, and compassion in our interactions. By shifting our focus from judgments and accusations to feelings and needs, NVC enables us to build healthier, more satisfying relationships. It is an invaluable tool for personal growth, emotional healing, and peaceful interactions in various contexts, including personal, professional, educational, and social. Whether you're seeking to improve your personal relationships, resolve conflicts, or simply communicate more effectively, this book offers profound insights and practical tools to guide you.
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R.
11.September 2024Giulia demonstrated exceptional expertise in app growth strategies, sharing her experience with clarity and patience. Her approachable demeanor complements her extensive knowledge. Despite a delayed start, she addressed all questions with professionalism and courtesy. For anyone looking to deepen their understanding of lifecycle marketing, I strongly recommend reaching out to Giulia for valuable insights.