Hello Everyone! I'm Elena Briola, a strategic-thinking and analytical executive with a technical background in directing all aspects of marketing for enterprises B2B SaaS startups. Throughout my career, I have remained a resourceful and results-driven professional with good communication, strategic planning, collaborative teamwork, and negotiation skills. I have a remarkable background of devising and executing product marketing strategies to drive client acquisition, expansion, and retention. I utilize my exceptional capabilities in devising and executing go-to-market strategy, including the creation of integrated marketing plans in collaboration with Product, Sales, and Customer Success Teams. Instrumental in devising and executing positioning, messaging, and sales enablement. I have been widely acknowledged for collaborating with global teams across various time zones and geographies, while ensuring seamless communication and effective project coordination. I have proven ability to navigate and adapt to different tech cultures with a strong understanding of the nuances and trends in the USA and EU markets. Besides that, I am an ambitious and self-motivated professional with a track record of taking ownership of personal and professional development, continuously seeking out new learning.

My Mentoring Topics

• • Software as a Services
• • Enterprise B2B
• • Leadership
• • Go-To-Market Strategy
• • Positioning & Messaging
• • Competitive Analysis
• • Insights Gathering & Trend Analysis
• • Client Segmentation
• • Thought Leadership
• • B2B Marketing
• • Team Management
• • Cross-functional Collaboration