I’m an action-oriented leader with a track record in B2B SaaS, consumer marketing, and global brand building. My professional journey is marked by versatility, with 4 successful career pivots that reflect my ability to adapt and thrive in diverse industries. With over 15 years of experience in FMCG, food, and web technology. I drove demand, built brands, developed and launched new products across multiple markets internationally. I've held key positions in brand marketing, product innovation, and exports, contributing to iconic brands at Unilever, Kellogg's, and Enel, the world's second-largest utility. I managed B2B and B2C campaigns of different scales with budgets ranging from $150k to $3M. I’ve led cross-functional remote teams, managed a team of front-end and back-end engineers, planned multi-channel marketing campaigns, led new product launches and built a 3-year innovation pipeline. A twice award-winning Product Manager, I transitioned into the tech industry in 2019, seamlessly blending product marketing, product management, innovation development and commercialization. I am also a business strategy facilitator, a host of tech talks, and a guest lecturer on digital marketing and project management in Dublin Business School. For 2 years I have served on the Computing Advisory Board at Dublin Business School. My passion extends to speaking and lecturing on embodied leadership, career development, and personal growth. Notable Achievements: - Led Enterprise customer migration strategy to scale up and accelerate a new SaaS product growth. - Achieved a +14% increase in subscriber conversion through developer documentation redesign. - Strategically scaled market expansion in Poland, building a $47 million sales pipeline. - Successfully directed the launch of a new brand across 14 markets, exceeding revenue targets by 80% in the first year (2018).
My Mentoring Topics
- Executive Coaching
- Leadership Coaching
- Life Coaching
- Personal Branding
- Public Speaking
- Workshop Facilitation
- Strategic Planning
- Innovation Strategy
- B2B Commercialization
- Product Discovery
- Product Marketing
- Brand Development
- Project Management
- Storytelling
N.
25.March 2024Alexandra was very nice and helpful. I had great session with her and i can fully recommend
I.
31.January 2024D.
30.January 2024Excellent session with Alex. Some great challenge and thought provoking discussion. Would highly recommend Alex. She is brilliant.
E.
29.January 2024Great session!
A.
24.January 2024J.
10.January 2024I'm not sure where to begin, but the conversation with Alex has been incredibly valuable. She assisted in guiding me towards the right track, identifying where I should focus my efforts. Moreover, she played a significant role in helping me recognize the value of my past experiences and how to align them with my current professional journey.
I.
9.January 2024I had a fantastic session with Alex, she was patient to know my goals and tailored our discussion towards those goals. Alex spoke from experience often with examples on how I can navigate my career change journey better. We also spoke on entrepreneurship and how to perform product discovery on a product idea. Overall very pleasant session and we are open to bouncing ideas off each other in the future.
H.
9.January 2024The mentoring session I had with Alex was amazing! As someone with social anxiety, I expected a lot of awkward transitions between questions I had and how to approach my first meeting. But Alex was optimistic, kind and very informative on all the aspects of marketing and how I can leverage my experience to better my chances at roles that would suit my goals, ideals and values. Further she helped with my CV and how to get to the interview stage of applications. I would thoroughly recommend her as a coach and mentor.
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N.
20.November 2024Thank you Alex! It was a powerful session, learning how to navigate my role in a new environment.