I am a Digital Marketing Strategist, consultant with 9 years of experience in designing web/app analytics strategy, implementation, analysis & reporting, campaign management, tool governance, Data Privacy & GDPR. In the past I have delivered integrated digital marketing solutions for few of the Fortune 500 companies. I have earned an industry wide experience collaborating with giants across BFSI, E- com, Telecom, Automobiles, Hospitality, Energy to name a few. I'm a certified Adobe Analytics Developer, Practitioner Audience Manager, Tealium Professional for Advanced Solutions & Deployments

My Mentoring Topics

  • Digital Analytics,
  • Web /App Tracking,
  • Data Privacy & GDPR,
  • Reporting & Analysis,
  • Onsite Customer Behavior Analysis,
  • Strategy & Business Development,
O.
28.June 2023

I am currently benefiting greatly from his exceptional mentorship on my career growth. His guidance and support are helping me make significant strides in my professional development.

V.
18.May 2023

Praveen is very resourceful and gave personalized solutions for my Career objective. He listens and understands the entire situation and gives options in a professional way. His constructive feedback is convincing and suggests opportunities to explore. He helped me to find gaps and the pros and cons of career choices in relation to my requirement and current job market behaviors. We discussed the roles of big data and digital marketing and the steps to move forward. The mentoring session was very useful for me to advance forward with practical decisions. For anyone looking for a very knowledgeable, encouraging mentor in Digital Marketing & Analytics I would recommend approaching Praveen! Glad that I could connect and have a valuable session!

P.
22.March 2023

Praveem is an incredible, capable and humane person. He's willing to really understand you, listen to you and from that starting point, he will point out directions in a very objective and well explained way. He is a valuable mentor, and I am glad I got the meet him.

K.
17.March 2023

I had the pleasure of meeting with Praveen as my mentor, and I couldn't be happier with the experience. In our session, we talked extensively about data and strategies for moving forward. Praveen was incredibly knowledgeable about the subject matter and provided valuable insights that helped me identify key gaps in my own understanding. Throughout our session, Praveen was patient, supportive, and ensured that I had a clear understanding of the subject. Overall, I would highly recommend him to anyone looking for a knowledgeable, supportive, and dedicated mentor!

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Make Time - How to focus on what matters every day
Jake Knapp, John Zeratsky

Key Insights from "Make Time - How to focus on what matters every day" Intentionality: The authors emphasize the importance of focusing on tasks intentionally rather than reacting to external stimuli. Highlight: Each day, select one task to be your main focus, your 'highlight' for that day. Laser Mode: Minimize distractions and enter a state of deep, focused work to accomplish your highlight. Time Blocking: Pre-schedule your day into blocks of time dedicated to specific tasks. Energy Management: Recognize that your energy levels fluctuate throughout the day and schedule tasks accordingly. Technology Control: Use technology intentionally and avoid it becoming a constant distraction. Reflection: At the end of each day, reflect on what worked and what didn’t in order to refine your approach to time management. Experimentation: The authors encourage trying different strategies and techniques to find what works best for you. Personal Prioritization: Prioritize tasks that are personally meaningful over those imposed externally. Breaks: Regular breaks and time for relaxation and leisure are essential for productivity and creativity. Empowerment: The book emphasizes that you have control over your time and can make choices that enhance your productivity and satisfaction. An In-Depth Analysis of "Make Time - How to focus on what matters every day" "Make Time - How to focus on what matters every day" by Jake Knapp and John Zeratsky is a guide that aims to assist individuals in restructuring their day, allowing them to focus on tasks that matter most, and ultimately, to lead a more balanced and fulfilling life. The authors begin by explaining the concept of intentionality. In our increasingly connected world, we are often in a reactive state, responding to emails, notifications, and other external stimuli. Knapp and Zeratsky argue that this reactive mode leaves us with little time to focus on the tasks that truly matter. Their solution is to operate with intentionality, proactively deciding what to focus our time and energy on. This concept aligns well with Cal Newport's philosophy of Deep Work, which also promotes intentional focus over distracted multitasking. The book introduces the idea of the highlight - one task or activity that you deliberately choose to focus on each day. This could be a work task, a personal project, or even a leisure activity. The highlight concept is about prioritizing and giving dedicated time and energy to what matters most to you on any given day. To achieve your highlight, the authors propose a state of deep, focused work or laser mode. This involves minimizing distractions and dedicating a block of time to focus solely on your highlight. The Pomodoro Technique, a time management method developed by Francesco Cirillo, complements this concept well. It involves working for a set amount of time (e.g., 25 minutes), then taking a short break before starting another work period. Time blocking is another technique the authors recommend. It involves pre-scheduling your day into blocks of time each dedicated to a specific task. This technique ensures that each task has a designated time and can help prevent tasks from spilling over into each other. Recognizing that our energy levels fluctuate throughout the day, the authors discuss energy management. They suggest scheduling tasks that require more cognitive effort during your peak energy times and less demanding tasks during your lower energy periods. The authors also address the role of technology and emphasize the importance of technology control. They discourage the constant checking of emails and social media and suggest setting specific times for these activities. At the end of each day, Knapp and Zeratsky recommend a period of reflection. This is a time to review what worked and what didn't and to refine your approach accordingly. This aligns with the concept of deliberate practice, a learning method that involves focused practice, feedback, and continual adjustment. The authors encourage experimentation with different strategies and techniques to find what works best for you. This approach aligns with the agile methodology, which values adaptability and continuous improvement. Personal prioritization is another key theme. The authors argue that tasks that are personally meaningful should be prioritized over those imposed externally. Finally, the authors stress the importance of taking regular breaks and ensuring time for relaxation and leisure. This is grounded in research which shows that breaks can enhance productivity and creativity. In conclusion, "Make Time - How to focus on what matters every day" is a comprehensive guide to intentional time management. It combines practical techniques with a philosophy of personal empowerment, encouraging readers to take control of their time and focus on what truly matters to them.

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Atomic Habits - An Easy & Proven Way to Build Good Habits & Break Bad Ones
James Clear

Key Facts and Insights: Understanding the impact of compound effects of tiny habits. Identifying the Four Laws of Behavior Change as a simple set of rules for habit formation. Recognizing the role of Identity-based habits in personal change. Appreciating the importance of the habit environment and how to design it for success. Applying the concept of habit stacking to create a series of desired behaviors. Understanding the significance of immediate rewards in reinforcing habits. Recognizing the power of a habit tracker as a form of visual measurement. Learning the power of improvement by 1% to achieve remarkable results over time. Understanding the importance of making habits obvious, attractive, easy, and satisfying. Recognizing the role of mindset in fostering long-lasting habits. Appreciating the concept of never missing twice as a strategy for maintaining habits. An In-depth Analysis and Summary In "Atomic Habits," James Clear provides an innovative framework for habit formation and personal growth. He introduces the idea of the compound effect of tiny habits, suggesting that minor changes and decisions can lead to significant outcomes over time. This reinforces the principle that success doesn't result from massive actions but from small, consistent steps taken daily. Clear explains the Four Laws of Behavior Change which are: make it obvious, make it attractive, make it easy, and make it satisfying. These principles offer a practical and straightforward approach to forming good habits and breaking bad ones. They are based on the understanding that our habits are the response to our environment and the cues it provides. The author emphasizes the importance of Identity-based habits. Instead of focusing on goals, Clear suggests that we should concentrate on becoming the type of person who can achieve those goals. This is a profound shift from the outcome-based approach to an identity-based approach, which is more durable and long-lasting. The book further explores the role of our environment in shaping our behaviors. Clear suggests that by designing our habit environment, we can make the desired behaviors easier and the undesired ones harder, thus facilitating positive habit formation. Habit stacking is another powerful tool that Clear introduces. It involves pairing a new habit with an existing one, thereby using the existing habit as a cue for the new one. This technique takes advantage of the neural connections that our brain forms when we establish a routine. Clear also explains the importance of immediate rewards in forming new habits. Our brains are wired to prioritize immediate gratification, so pairing a habit with an immediate reward can reinforce the behavior. Habit tracking is another effective strategy that Clear proposes. It serves as a visual reminder of your progress, providing a satisfying sense of achievement that motivates you to maintain the behavior. The concept of improvement by 1% is a recurring theme in the book. Clear argues that if you get 1% better each day, the benefits will compound over time, leading to remarkable results. This underlines the importance of making small, consistent improvements instead of seeking overnight success. Clear's concept of never missing twice is a practical strategy for maintaining habits. It recognizes that while we may occasionally slip up, it's crucial not to let a one-time mistake turn into a recurring pattern. Finally, Clear underscores the importance of mindset in fostering long-lasting habits. He stresses that habits are not a finish line to be crossed but a lifestyle to be lived, emphasizing the significance of process over outcome. "Atomic Habits" synthesizes complex psychological concepts into practical, actionable strategies. Clear's approach is backed by scientific evidence, making it an invaluable resource for anyone looking to understand and improve their habits. The concepts discussed in the book align with many established theories in behavior psychology, neuroscience, and cognitive science, further validating their effectiveness and applicability. By understanding and applying the insights from "Atomic Habits," individuals can navigate the path of personal growth with greater clarity and confidence. It equips readers with the knowledge and tools to transform their habits and, ultimately, their lives.

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