I am a senior marketing manager with 6+ years of experience in all parts of marketing.

My Mentoring Topics

  • Career change
  • Self-confidence
  • Woman at work
  • Digital marketing
  • Advertising and Creativity
  • HR tech

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Big Feelings - How to Be Okay When Things Are Not Okay
Liz Fosslien, Mollie West Duffy

Key Insights from "Big Feelings - How to Be Okay When Things Are Not Okay" Understanding the nature of emotions and their role in shaping behavior, decision making, and overall well-being. Emphasizing the importance of emotional intelligence in personal and professional life. Strategies to handle difficult emotions and transform them into productive forces. Role of open communication in processing emotions, especially in the workplace. Importance of self-care and its impact on emotional health. Understanding the concept of emotional labor and its impact on mental health. Techniques for emotional regulation and resilience. Highlighting the need for empathy and compassion in dealing with others' emotions. Exploring the role of societal norms and expectations in shaping our emotional responses. Necessity of psychological safety in the workplace for emotional well-being. Deep Dive into "Big Feelings - How to Be Okay When Things Are Not Okay" "Big Feelings - How to Be Okay When Things Are Not Okay" is a comprehensive exploration of emotions, their impact, and effective strategies to manage them. Authors Liz Fosslien and Mollie West Duffy take an analytical and empathetic approach to the complex world of emotions, making it easy for readers to comprehend and apply the concepts in their everyday lives. The book begins by underscoring the fundamental importance of understanding emotions. Emotions, as the authors point out, play a significant role in shaping our behaviors, decisions, and overall well-being. They are not just fleeting physiological responses but deeply ingrained components of our psychological makeup. Drawing from my years of studying and teaching psychology, this aligns with the cognitive theory of emotion, which posits that our feelings are based on our perceptions, thoughts, and interpretations. Emotional intelligence is another key theme in the book. This concept, popularized by psychologist Daniel Goleman, refers to the ability to identify, use, understand, and manage emotions in an effective and positive way. Fosslien and Duffy highlight the importance of emotional intelligence in both personal and professional life, emphasizing it as a crucial skill for maintaining healthy relationships and achieving career success. A significant section of the book is devoted to strategies on how to handle challenging emotions and transform them into constructive forces. This echoes the principles of cognitive-behavioral therapy (CBT), a form of psychological treatment that focuses on changing unhelpful cognitive distortions and behaviors, improving emotional regulation, and developing personal coping strategies. Communication also plays a vital role in emotional processing, especially in the workplace. The authors suggest that open conversations about feelings can lead to better understanding, improved team dynamics, and increased productivity. Self-care, another important concept in the book, is presented as an essential part of emotional health. From maintaining a balanced diet and regular exercise to engaging in activities that foster relaxation and happiness, self-care is recognized for its significant impact on our emotional well-being. The authors also delve into the concept of emotional labor, a term coined by sociologist Arlie Hochschild, referring to the process of managing feelings and expressions to fulfill the emotional requirements of a job. Fosslien and Duffy highlight the potential toll of emotional labor on mental health and emphasize the need for workplaces to address this issue. The book also offers practical techniques for emotional regulation and resilience, including mindfulness, meditation, and cognitive reframing. These methods help individuals manage their emotional responses and bounce back from adversity or stress. Empathy and compassion are also discussed extensively in the context of dealing with others' emotions. The authors suggest that understanding and sharing the feelings of others can lead to stronger, more meaningful connections. Finally, Fosslien and Duffy explore the role of societal norms and expectations in shaping our emotional responses and stress the necessity of creating a psychologically safe workplace for emotional well-being. In conclusion, "Big Feelings - How to Be Okay When Things Are Not Okay" is an insightful and practical guide that empowers readers to understand, manage, and express their emotions in a healthy and productive way. It offers valuable strategies and techniques based on psychological research and real-world examples, making it a must-read for anyone interested in improving their emotional intelligence and well-being.

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The Joy of Work - The No.1 Sunday Times Business Bestseller – 30 Ways to Fix Your Work Culture and Fall in Love with Your Job Again
Bruce Daisley

Key Facts and Insights Work Culture: The book emphasizes the importance of a positive work culture in enhancing productivity and job satisfaction. Research-based Arguments: Daisley’s suggestions are backed by scientific research, making them credible and applicable. The Power of Breaks: The book underlines the importance of taking regular breaks to enhance productivity and creativity. Monotasking: The book encourages monotasking over multitasking to improve focus and work quality. Workplace Relationships: Building positive relationships at the workplace is crucial for employee happiness and engagement. Reducing Email Overload: The book advises on effective ways to reduce email overload, a common issue in many workplaces. Promoting Innovation: Daisley provides valuable insights on promoting innovation and creativity in the workspace. Importance of Laughter: The book highlights the importance of laughter and fun in the workplace. Work-Life Balance: The book advocates for a healthy work-life balance, suggesting that overworking can lead to burnout and decreased productivity. Recognizing Employee Efforts: The book emphasizes the importance of recognizing and appreciating employee efforts to boost morale and motivation. Reducing Workplace Stress: The book provides strategies to reduce workplace stress and create a calm, productive environment. Summary and Analysis "The Joy of Work" by Bruce Daisley is a powerful discourse on creating a positive work culture that promotes productivity, satisfaction, and overall well-being. Daisley's insights are rooted in scientific research, lending credibility to his suggestions. Employing the concept of positive psychology, the book draws attention to the importance of creating a joyful work environment. It aligns with studies indicating that happier employees are more productive. Daisley offers practical solutions like regular breaks, monotasking, and fostering a sense of camaraderie at the workplace to achieve this. The book's assertion on the power of breaks corresponds to research underlining the benefits of downtime on productivity and creativity. In the era of multitasking, Daisley recommends monotasking, a concept that advocates focusing on one task at a time to improve efficiency and work quality. This corresponds with studies suggesting that multitasking can lead to decreased productivity and increased errors. Daisley's emphasis on building positive workplace relationships aligns with research suggesting that supportive and cooperative colleagues contribute to job satisfaction and engagement. The book also addresses the pressing issue of email overload, offering practical solutions to manage and reduce it, thus reducing stress. The book is also a guide to fostering creativity and innovation in the workplace. It suggests that giving employees the freedom to experiment and learn from failures can boost innovation. This resonates with the principles of the growth mindset, where abilities and intelligence are seen as qualities that can be developed. One of the key takeaways is the importance of laughter and fun at work. Laughter has been scientifically proven to reduce stress, improve mood, and foster a sense of unity. This ties in with Daisley's emphasis on reducing workplace stress and creating a calm, productive environment. The book also stresses the importance of recognizing employee efforts. This aligns with the principles of positive reinforcement, which has been shown to boost morale and motivation. Lastly, Daisley advocates for a healthy work-life balance, cautioning against overworking. This is in line with research suggesting that overworking can lead to burnout and decreased productivity. He provides strategies to strike a balance and maintain a sense of joy in work. In conclusion, "The Joy of Work" is an insightful guide to creating a positive and productive work environment. It merges scientific research with practical solutions, making it a valuable resource for anyone seeking to improve their work culture and find joy in their work.

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Badass: Making Users Awesome
Kathy Sierra

Key Facts from "Badass: Making Users Awesome" The main goal is to make users awesome: The central idea of the book is that instead of focusing on making your product or service better, you should focus on how to make your users more competent, confident and successful at what they do with your product. Understand your user: To facilitate user awesomeness, you first need to understand your users, their needs, motivations, and challenges. Design for skills, not features: The emphasis should be on designing for user skills rather than product features. The user's perception of their own skills and progress is more important than the actual capabilities of your product. Focus on the post-UX user experience: Rather than just focusing on the product experience (UX), focus on the post-UX where users apply what they've learned from your product in their real-world context. Emotion drives attention: Emotional engagement is crucial in driving attention and retention. Make users feel good about their progress and achievements. Use cognitive resources wisely: Be aware of the cognitive load your product puts on users and aim to reduce it. The brain has limited processing power, don't waste it. Use deliberate practice: Encourage your users to engage in deliberate practice, which involves focused, goal-oriented exercises with feedback. This is the fastest way to mastery. Build a community: Foster a sense of community among your users. This provides social reinforcement for their learning and progress, and makes them more likely to remain engaged and loyal. Keep users in the flow: Maintain users in the 'flow' state, a balance between challenge and skill, to keep them engaged and progressing. Too much challenge leads to frustration, too little leads to boredom. Use 'badass' as a strategy: Use the concept of 'badass' – being competent, confident, and effective – as a strategy to guide your product development and user interaction. In-Depth Summary and Analysis "Badass: Making Users Awesome" is a compelling guide that shifts the focus from a product-centric to a user-centric approach. This approach is based on the principle that the success of a product or a service is directly proportional to its ability to make its users feel competent and successful. The emphasis on making users awesome is a radical departure from traditional product-focused strategies. It implies that companies should invest in understanding their users profoundly, not just superficially. They should comprehend what motivates them, what their goals are, what challenges they face, and what they need to overcome these challenges. This deep understanding of the user is essential for developing strategies that genuinely enhance their skills and abilities. This book brings to light the importance of designing for skills over features. Often, product designers and developers are obsessed with features. They believe that the more features a product has, the better it is. This is a fallacy. A product filled with features might seem impressive, but it can overwhelm users and detract from their skill development. Instead, the focus should be on helping users become better at what they do. Users need to feel progress; they need to feel they are getting better, and this feeling is more important than the actual capabilities of the product. Another critical insight from the book is the importance of the post-UX user experience. Traditionally, companies focus on the user experience related to the product itself, which is important, but not sufficient. The post-UX experience, which involves how users apply what they've learned from your product in their real-world context, is equally, if not more, important. Emotion is a powerful driver of user behavior. The book emphasizes the importance of emotional engagement in driving attention and retention. Making users feel good about their progress and achievements will make them more likely to continue using your product and recommend it to others. The book highlights the importance of being mindful of the cognitive load your product places on users. The human brain has limited processing capacity. If your product is too complex or confusing, it can overwhelm users and hinder their progress. A product should be as intuitive and straightforward as possible. The concept of deliberate practice is also explored in the book. This type of practice involves focused, goal-oriented exercises with feedback. This approach to practice is more effective than mere repetition and plays a vital role in helping users achieve mastery. The book also emphasizes the importance of building a community around your product. A sense of community can provide social reinforcement for users' learning and progress. It can make them feel part of something bigger than themselves and foster loyalty and commitment. The state of 'flow,' where a person is fully immersed in an activity and achieves a balance of challenge and skill, is another critical concept in the book. The book advocates for maintaining users in this state to keep them engaged and progressing. Finally, the book proposes using 'badass' as a strategy. This involves developing a product or service that helps users become more competent, confident, and effective. This strategy can guide product development and user interaction, aligning them with the ultimate goal of making users awesome. In conclusion, "Badass: Making Users Awesome" offers a refreshing and insightful perspective on product development and user interaction. It challenges traditional product-focused strategies and proposes a user-centric approach that seeks to make users competent, confident, and successful. This approach, if implemented correctly, can lead to more engaged, loyal, and satisfied users, and ultimately, to the success of the product or service.

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