Joana Tene
Global MarTech Lead at Whirlpool Corporation
English
Marketing Technology leader
A passionate, results driven marketeer with 15 years experience in B2C and B2B digital
marketing, MarketingOps and Marketing technology across Europe, UK & Ireland and Americas both in consultancy and client side.
Started her career in digital marketing, agency side, helping clients from various industries like telecom, insurance, FMCG, travel and automotive.
I spent the last 7 years in global roles - currently at Whirlpool as Global MarTech lead charged with accelerating digital commerce & marketing automation learning curve across regions, previously at Booking.com focused on marketing automation & technology, and experimentation.
I hold a Master Degree from European University in Integrated Marketing Communication and a Bachelor's degree in Science Physics. And I believe in applying the human centered approach for customers while using technology. And building the bridge between business, strategy and technology.
Fun fact: A phillumenist collecting matchboxes - owning a collection of over 3000pcs
from more than 32 countries. Passionate about travel, new cultures and discovering new cuisines.
A passionate, results driven marketeer with 15 years experience in B2C and B2B digital
marketing, MarketingOps and Marketing technology across Europe, UK & Ireland and Americas both in consultancy and client side.
Started her career in digital marketing, agency side, helping clients from various industries like telecom, insurance, FMCG, travel and automotive.
I spent the last 7 years in global roles - currently at Whirlpool as Global MarTech lead charged with accelerating digital commerce & marketing automation learning curve across regions, previously at Booking.com focused on marketing automation & technology, and experimentation.
I hold a Master Degree from European University in Integrated Marketing Communication and a Bachelor's degree in Science Physics. And I believe in applying the human centered approach for customers while using technology. And building the bridge between business, strategy and technology.
Fun fact: A phillumenist collecting matchboxes - owning a collection of over 3000pcs
from more than 32 countries. Passionate about travel, new cultures and discovering new cuisines.
My Mentoring Topics
Marketing Technology MarTech
Marketing automation
Consumer C360, CDP, CRM
My mentoring styles incorporates coaching principles
Marketing automation
Consumer C360, CDP, CRM
My mentoring styles incorporates coaching principles