Hey! Glad you made it here! My name is Ingmar and I am happy to help you. Are you... … stuck in finding the perfect idea? 🤔 … not getting a proper briefing from the account team? 😵 … feeling down because your ideas get rejected? 😢 ... unsure if you are presenting your ideas in a convincing manner? 🤓 … insecure about how to fight for your concepts? 😝 … not satisfied with the content of your own business?😕 … struggling to translate a strategy into great content? 😞 If some of these questions feel familiar to you, get in touch with me! I‘m a digital marketing expert with a demonstrated 15+ years of leadership history in the creative industries. Bridging the gap between Content & Creativity, Strategy & Execution, and Brand Momentum & Performance. In all those years I learned a lot from colleagues, co-workers, coaches, and competition about culture, creation, communication, and content. I´m happy to share those insights, to help you progress and grow in your profession (don´t be afraid your topic doesn´t have to start with a "c"). I look forward to the challenges you are facing and am happy to offer you my perspective.
My Mentoring Topics
- Creativity
- Strategy
- Ideation
- Agency Life
- Planning
- Digital Marketing
- Brand Strategy
- Content Marketing
M.
25.October 2024Great mentor, I'm happy we had the opportunity to talk. Huge respect, best regards!
A.
7.August 2024I had a very inspiring session with Ingmar, where I wanted to seek new perspectives on finding career opportunities in the brand and communications space in Germany as a foreigner. He shared many tips on the kind of organisations where my skills would be fit and how to position the same, keeping cultural differences in mind. I can only recommend anyone seeking similar advice to connect with him!
H.
12.July 2024I had an excellent session with Ingmar as he truly enjoys mentoring and giving advice. We brainstormed together about alternative solutions for my business. Ingmar asks you the right questions and shares plenty of interesting insights from his career and point of view.
k.
28.May 2024Ingmar was great. It was my very first time on the plateform. I did not know what to expect, but I was happily surprised. He was very attentive and gave me valuable insights and tips. Unfortunately the video call was cut short , I am looking forward for to put into practice his tips and having another meeting.
L.
15.May 2024It's rare to find someone who can provide so much valuable input in just one call, covering topics from career growth to job applications. This is the case with Ingmar. With humility, he shared a wealth of wisdom on career projection and offered insightful recommendations on strategy development. I highly recommend Ingmar!
Y.
15.December 2023I'm so happy to have met Ingmar. He gave some great insight that has been helping me to grow my newly established agency. We touched on different topics related to client pain points, agency business model and project management and It was a highly progressive discussion.
A.
14.November 2023I recently had a very empowering session with Ingmar. He's a very talented professional and also great at getting the point across straight away. I'd definitely recommend him!
A.
22.June 2023Ingram is clearly an experienced marketer and mentor. I reached out to him during a very challenging time at work and am grateful for the time and attention he dedicated to me, and above all for the precious advice. In our session we focused on an e-commerce brand positioning strategy as well as navigating a toxic workplace environment. It was great to have someone with expertise listen and provide his outside perspective, and I came away from the session with useful takeaways that I will be following up on. Thanks again Ingram, I truly appreciate the help.
K.
19.August 2022The session was excellent! Ingmar is very friendly, structured and super knowledgable. He gave me many great, actionable tips specific to my challenges. Thank you once again.
L.
15.February 2022Absolutely! I found the content strategy ideas that were shared very interesting and will definitely apply them in the weeks to come. Appreciate your time and keep in touch!
S.
15.December 2021It was a great session. We worked on finding a link between my services to connect them all into a whole. We also discussed how I can stand out among the crowd. Ingmar had very good questions and shared lots of insight, which has got me thinking and brainstorming new ideas. High quality session and time well spent.
U.
2.November 2021amazing session with Ingmar, he is very detailed oriented, I asked him for feedback on my personal brand/blog and he was super thorough I enjoyed my session with Ingmar greatly As I have immensely benefited from his wisdom
S.
22.October 2021Ingmar was helpful in providing me insights from the advertising world. Many of his points helped ground me in the project I am starting and definitely will contribute in me making it a sustainable media business. With his background as a professor, Ingmar is a natural teacher. I definitely would recommend him!
F.
18.September 2021Your thoughtfulness in connecting the dots well for my prospective clients was precious. It really helped me in my message development. Appreciate your passion in adding real value to my work. Grateful for your time.
M.
17.September 2021Yes. He gives me advice on every piece of my content and I appreciate it.
F.
30.August 2021It was very helpful and insightful. Thanks for helping me see various ways to improve my brand voice and service idea.
J.
27.April 2021Besser als erwartet! Tausend Dank dafür Ingmar. Am Anfang dachte ich, ich sei unverschämt, wenn ich ohne viel Umwege direkt in die Problemlösung eintauche aber die Zeit haben wir wirklich gebraucht und so konnte ich mit einem ganz klaren Auftrag aus dem Gespräch rausgehen und direkt umsetzen. Der Austausch war sehr wertvoll für mich!
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This is Marketing - You Can't be Seen Until You Learn to See
Seth Godin
Key Insights from "This is Marketing - You Can't be Seen Until You Learn to See" by Seth Godin Marketing is not about pushing products, but about solving other people's problems. People buy feelings, not commodities. Great marketers lead and make change happen. Building trust and developing meaningful relationships with customers is paramount. The smallest viable market should be the focus, not mass market. Marketers should strive to create tension that leads to forward motion. The goal of marketing should be to create value that lasts. Successful marketing is not about tactics, but about strategy. The story your product tells is more important than the product itself. Permission marketing is more effective and respectful than interruption marketing. Good marketing is about empathy, not just data and numbers. In-depth Summary and Analysis Seth Godin's "This is Marketing - You Can't be Seen Until You Learn to See" is a paradigm-shifting guide that reframes marketing not as a manipulative tactic, but as a means for meaningful change and problem-solving. Godin's unique approach to marketing focuses on empathy, storytelling, trust-building, and creating value that lasts. Marketing as Problem-Solving Godin begins by redefining marketing not as a business function to sell products, but a tool for solving other people's problems. He argues that successful marketers are those who can identify and empathize with the problems that people face and offer solutions. This ties in with the idea of empathy in marketing, where understanding customers' needs and wants is more important than just pushing for sales. People Buy Feelings, Not Commodities Godin posits that people are not interested in buying commodities, but experiences and feelings. He suggests marketers to focus on creating emotional experiences through their products or services. This idea echoes the concept of experiential marketing, where marketers seek to create meaningful and memorable experiences for their customers. Leading and Making Change Happen Godin views marketers as leaders who have the power to drive change and make things happen. He asserts that great marketers don't just follow trends, but create and lead them. They challenge the status quo, break the rules, and strive to make a difference. Building Trust and Relationships Godin emphasizes the importance of building trust and developing meaningful relationships with customers. He believes that successful marketing is built on trust and authenticity. This aligns with the principles of relationship marketing, where building long-term relationships with customers is considered more valuable than acquiring new ones. Focus on the Smallest Viable Market Godin advises marketers to focus on the smallest viable market, or the minimum number of people who could sustain a business. He believes that by doing so, marketers can create products or services that truly resonate with their target audience, instead of trying to please everyone. Creating Tension that Leads to Forward Motion Godin suggests that effective marketers should create tension that compels people to move forward. This tension could be created through storytelling, creating a sense of urgency, or presenting a problem that needs to be solved. Creating Value that Lasts Godin advocates for creating value that lasts, rather than short-term gains. He believes that successful marketing should aim to create enduring value for customers, communities, and the world at large. Storytelling in Marketing Godin emphasizes the power of storytelling in marketing. He believes that the story a product tells is more important than the product itself. This aligns with the concept of brand storytelling, where marketers use narratives to connect with their audience on an emotional level. Permission Marketing versus Interruption Marketing Godin contrasts permission marketing with interruption marketing. He argues for the former, which is about seeking the explicit permission of customers before marketing to them. This is opposed to the latter, which is about interrupting people with unsolicited marketing messages. Empathy over Data and Numbers Finally, Godin asserts that good marketing is about empathy, not just data and numbers. While data can provide insights, it is empathy that allows marketers to truly understand their customers and create meaningful connections with them. In conclusion, Godin's "This is Marketing - You Can't be Seen Until You Learn to See" is a thought-provoking guide that challenges traditional marketing concepts and offers a more empathetic, value-driven approach to marketing. It provides valuable insights for marketers seeking to create meaningful change and build lasting relationships with their customers.
ViewHey, Whipple, Squeeze This - The Classic Guide to Creating Great Ads
Luke Sullivan
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
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J.
3.December 2024It was incredible speaking with Ingmar. I thoroughly enjoyed his insights and perspectives on different mindsets. I’m definitely looking forward to another session with him!