I am an entrepreneurial communications professional with +10 years of international business experience, from small to complex matrix organisations. My background encompasses working with multiple cultures and functions, consistently delivering results above expectations to senior stakeholders. I have a commercial mindset and I’m a natural networker and connector. People are at the heart of all I do. I am passionate about creating meaningful experiences for everyone around me so I have centred my career around building and nurturing communities. I currently lead Strategic Communications for Google UK and Ireland Marketing + EMEA Events & Experiences, helping the team share how we build inclusive technology products and services that improve businesses and people's experiences everywhere. What I can help you with: - Apply for communications roles - Transition to a communications career - Discuss your communications strategy - How to solve complex communications issues - Improve stakeholder engagement - Tips on intentional and strategic networking and community building - LinkedIn and social media content strategy - Personal branding and effective communications
My Mentoring Topics
- strategic communications
- engagement
- confidence
- community building
- networking
- public speaking
- personal branding
J.
7.March 2023Giorgia is super approachable and has great tips and tools that helped me navigate my own professional development.
V.
3.February 2023The session with Giorgia was eye-opening to say the least. I loved her pragramatic approach in qualifying and understanding my current position and my future career ambitions. During the session, she indicated to me very relevant resources/approaches/contacts that I can leverage in my work to optimize my content on Social Media. In addition, by sharing her expertise, she showed me new ways on how to best collaborate cross-functionally within my organisation and with PR specifically. Giorgia is a fantastic mentor and I would not hesitate to connect with her again.
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Measure What Matters - The Simple Idea that Drives 10x Growth
John Doerr
Key Insights from "Measure What Matters - The Simple Idea that Drives 10x Growth" OKRs (Objectives and Key Results): This is the core principle of the book. Objectives are what you want to achieve, and Key Results are how you will achieve these objectives. It's a practical methodology for setting and achieving goals. Transparency: OKRs should be made visible to everyone in the organization to promote alignment and collaboration. Focus and Commitment: Choose a few key objectives and commit fully to them. This fosters concentration on what truly matters. Agility: OKRs are not set in stone. They should be flexible and adaptable to changing circumstances. Measurable Outcomes: Key results should be quantifiable, making it easy to track progress and measure success. Stretch Goals: OKRs should challenge the organization to go beyond the comfort zone and drive innovation. Alignment and Teamwork: OKRs should be set at an organizational, team, and individual level to ensure everyone is working towards the same goals. Regular Check-ins: Regular reviews of OKRs are essential to track progress and make necessary adjustments. Learning from Failure: Not meeting OKRs should be seen as an opportunity to learn and improve, rather than a failure. Leadership Commitment: Leaders must be committed to the OKR process and lead by example. OKR Champions: Having OKR champions who advocate the system and provide coaching can help embed the process in the organization's culture. An In-Depth Analysis of "Measure What Matters" In "Measure What Matters," John Doerr introduces the concept of Objectives and Key Results (OKRs), a simple but powerful tool that has fueled the exponential growth of companies like Google and Intel. The OKR system is all about focus, alignment, and commitment to measurable goals. It's a methodology that helps organizations bridge the gap between strategy and execution. Doerr emphasizes the importance of setting ambitious objectives that challenge the organization to think big and strive for innovation. These objectives should be paired with quantifiable key results that make it easy to track progress and measure success. This combination of ambition and measurability fosters a culture of accountability and results-oriented thinking. The book highlights the need for transparency in the OKR process. By making OKRs visible to everyone in the organization, teams and individuals can align their goals with the company's strategic objectives. This fosters collaboration, as everyone understands how their work contributes to the overall success of the organization. Doerr also discusses the importance of agility in the OKR process. In today's fast-paced business environment, strategies and objectives can quickly become obsolete. Therefore, OKRs should be flexible and adaptable, allowing for adjustments as circumstances change. Another key insight from the book is the importance of regular check-ins on OKRs to track progress and make necessary adjustments. This iterative process allows for continuous improvement and learning. Even if an OKR is not met, it should be seen as an opportunity to learn and improve, rather than a failure. Leadership commitment is crucial for the successful implementation of the OKR process. Leaders must be committed to the process and lead by example. They should also create an environment that encourages risk-taking and innovation. Finally, Doerr suggests having OKR champions in the organization who can advocate the system and provide coaching. This can help embed the OKR process in the organization's culture and ensure its long-term success. To conclude, "Measure What Matters" presents a powerful and practical methodology for setting and achieving ambitious goals. By focusing on what truly matters, aligning efforts across the organization, and committing to measurable outcomes, companies can drive exponential growth and innovation. As a professor who has been dealing with topics from the book for many years, I can attest to the effectiveness of the OKR process. It's a proven system that can transform the way organizations set goals and measure success. I highly recommend this book to anyone interested in driving growth and innovation in their organization.
ViewWinning Minds - Secrets From the Language of Leadership
Simon Lancaster
Key Insights from Winning Minds - Secrets From the Language of Leadership: The importance of metaphors: Metaphors are powerful tools that can shape perceptions and drive action. Storytelling as a leadership tool: Good leaders are good storytellers. They use stories to inspire, motivate, and communicate their vision. Language and power: The language we use can either empower or disempower us. The power of simplicity: Clear and simple communication is often the most effective. Emotional connection: Leaders who can connect emotionally with their listeners are more likely to influence them. The power of repetition: Repeating key messages helps to reinforce them and make them more memorable. The three-part list: Using three-part lists can help make communication more effective and persuasive. Personal authenticity: Authentic leaders, who speak from the heart and stay true to their values, are more likely to gain followers' trust and respect. The importance of non-verbal communication: Non-verbal cues can often convey more than words. Language as a reflection of culture: The language we use reflects and shapes our culture and values. An In-Depth Analysis of Winning Minds - Secrets From the Language of Leadership: In his book, Simon Lancaster delves into the significance of language in leadership. As a professor who has been dealing with these topics for years, I found his insights to be both compelling and valuable. One of the key takeaways from the book is the importance of metaphors in shaping perceptions and driving action. Metaphors, as Lancaster points out, are not just literary devices. They are powerful tools that leaders can use to communicate complex ideas in a relatable way. This notion is supported by Lakoff and Johnson's conceptual metaphor theory, which posits that metaphors are essential in understanding abstract concepts. Lancaster also emphasizes the use of storytelling as a leadership tool. He argues that good leaders are also good storytellers who use narratives to inspire, motivate, and communicate their vision. This aligns with the narrative leadership theory, which posits that leaders can shape their followers' identities and actions through storytelling. Another significant insight from the book is the relationship between language and power. Lancaster suggests that the language we use can either empower or disempower us. This is consistent with the language expectancy theory, which suggests that language can shape our expectations and, consequently, our behavior. The power of simplicity in communication is another important point that Lancaster makes. He argues that clear and simple communication is often the most effective. This echoes the KISS principle (Keep It Simple, Stupid), a design principle that advocates for simplicity and clarity. Making an emotional connection with listeners is another crucial aspect of leadership that Lancaster highlights. He suggests that leaders who can connect emotionally with their followers are more likely to influence them. This is supported by emotional intelligence theory, which suggests that leaders with high emotional intelligence are more effective. The power of repetition in reinforcing key messages is another important point that Lancaster discusses. This is consistent with the mere exposure effect, a psychological phenomenon where people develop a preference for things merely because they are familiar with them. The use of three-part lists to make communication more effective and persuasive is another interesting insight from the book. This aligns with the rule of three, a writing principle that suggests that things presented in threes are inherently more satisfying and effective. Lancaster also discusses the importance of personal authenticity in leadership. He argues that leaders who are true to their values and speak from the heart are more likely to gain their followers' trust and respect. This is in line with authentic leadership theory, which posits that authentic leaders are more effective. The role of non-verbal communication in leadership is another key point that Lancaster discusses. He suggests that non-verbal cues can often convey more than words. This is supported by Mehrabian's communication model, which suggests that non-verbal communication constitutes a significant portion of overall communication. Finally, Lancaster highlights the role of language as a reflection of culture. He argues that the language we use reflects and shapes our culture and values. This is in line with the Sapir-Whorf hypothesis, which posits that the structure of a language affects its speakers' world view or cognition. In conclusion, Simon Lancaster's "Winning Minds - Secrets From the Language of Leadership" provides valuable insights into the significance of language in leadership. The concepts and ideas discussed in the book have profound implications for leaders and those aspiring to be leaders. By understanding the power of language, leaders can communicate more effectively, influence others, and drive action.
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3.May 2023My session with Giorgia was priceless! She is sharp and her knowledge is extensive. I received a lot of great advice and insight. I will definitely apply what I have learned from Giorgia to my career. Definitely appreciative of my session.