I am an enthusiast marketer and I have been working in Marketing for 10+ years now in start up and scale up where I have contributed to their growth. I am a recent graduate in an International Master in HR Administration from Rome Business School through which I have nurtured my passion for HR topics, specifically in the field of Employer Branding. I can mentor people about any topic related to growth, digital marketing, employer branding, learning & development, personal growth and mindset. I am a fitness enthusiast and I spend my free time at the Crossfit box or in fitness studio where I learn new skills or train with friends. I am also a mom and enjoy my time with my family. Find me also on LinkedIn: https://www.linkedin.com/in/clara-zangirolami/
My Mentoring Topics
- Growth
- digital marketing
- media strategy
- employer branding
- personal growth
- emotional intelligence
J.
9.October 2024Clara gave excellent advice on all my goals and questions I had. She was a great listener and overall communicator. Thanks Clara!
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The Power of Habit - Why We Do What We Do in Life and Business
Charles Duhigg
Key Insights from "The Power of Habit" Habits are composed of three essential parts: the cue, the routine, and the reward. Understanding these components allows us to recognize and alter our habits. Keystone habits can trigger widespread change. Identifying and modifying these habits can have a profound impact on various aspects of life and business. Willpower is a finite resource, but it can be strengthened and effectively managed through habit. Organizational habits or routines can significantly influence a company’s productivity, financial performance, and employee satisfaction. Crises can provide opportunities to break bad organizational habits and instill positive ones. The power of small wins: Celebrating small victories can create positive momentum and facilitate change. Belief is crucial in habit change. To undergo genuine transformation, one must believe change is possible. Habits aren't destiny: They can be ignored, changed or replaced. Understanding the nature of habits can guide us in shaping our lives and businesses for the better. The Golden Rule of Habit Change: You can't extinguish a bad habit, you can only change it. Social habits can drive broad societal changes. An In-Depth Analysis of "The Power of Habit" "The Power of Habit" is a compelling exploration of the science behind habits. Charles Duhigg, a Pulitzer Prize-winning journalist, presents a clear and comprehensive understanding of how habits work and how they can be changed. The book is divided into three sections: Individual habits, Organizational habits, and Societal habits. The first section delves into the psychology and neuroscience of individual habits. Duhigg introduces the 'Habit Loop', a cycle consisting of a cue, a routine, and a reward. This understanding of the structure of habits forms the foundation for their modification. He emphasizes that while we may not control the cue or the reward, we can choose our response–the routine. This insight forms the basis of the 'Golden Rule of Habit Change', which asserts that bad habits cannot be extinguished but can be replaced. Further, Duhigg discusses 'Keystone Habits', habits that can incite change in other unrelated areas of life. He cites exercise as a keystone habit that often leads to better eating, improved productivity, and even reduced smoking. The power of small wins, incremental achievements that fuel transformative changes, is also explored. For instance, small modifications in daily routines can have a domino effect leading to greater overall improvement. In the second part of the book, Duhigg examines habits within organizations. He asserts that companies also have habits, known as routines or processes, that can significantly influence their success or failure. For instance, a company with strong safety habits can avoid costly accidents. He further explores how crises can serve as catalysts for change, breaking old habits and paving the way for better ones. The final section explores the role of habits in society at large. Duhigg illustrates how social habits can drive broad societal changes, as seen in the civil rights movement and other social revolutions. Throughout the book, Duhigg underscores the crucial role of belief in habit change. He argues that for transformation to occur, one must believe change is possible. This belief often comes from a supportive community. "The Power of Habit" is a fascinating exploration of the science of habits and provides practical insights on how to change them. It demonstrates that understanding the nature of habits can empower individuals, organizations, and societies to shape their destinies. As an experienced professor in the field, I find the concepts in "The Power of Habit" resonate strongly with established theories and research in psychology and organizational behavior. The book offers profound insights into how habits work and how they can be effectively modified, providing valuable knowledge for anyone interested in personal development, organizational leadership, and social change.
ViewStart With Why - How Great Leaders Inspire Everyone To Take Action
Simon Sinek
Key Facts and Insights from "Start With Why - How Great Leaders Inspire Everyone To Take Action" The Golden Circle: At the core of Sinek's theory is the three-layered model known as the Golden Circle. It encompasses 'Why', 'How', and 'What' as the fundamental aspects of any organization or individual's purpose. Importance of 'Why': Sinek emphasizes that most successful organizations and leaders start by defining 'Why' they do what they do, not just 'What' they do or 'How' they do it. Leadership and Inspiration: The book underscores that successful leaders inspire action in their followers by articulating a clear 'Why' and aligning it with the beliefs of their followers. Manipulation vs Inspiration: Sinek distinguishes between manipulation (using external factors to drive behavior, like price, fear, etc.) and inspiration (motivating through a deep-rooted sense of belief or purpose). Clarity of Purpose: Clarity of 'Why' is crucial for any organization or leader to succeed and inspire others. This clarity is often missing in companies that struggle. 'Why' and Trust: When organizations and leaders communicate their 'Why', it helps build trust and loyalty among their employees or followers. The Role of Innovation: Sinek posits that innovation is born from a strong 'Why'. It's not just about doing things better, but doing them for a better reason. 'Why' and Culture: A clear 'Why' helps create a strong culture where employees feel they are contributing to something bigger than themselves. Companies as a Reflection of Leaders: Companies often reflect the persona of their leaders, especially their 'Why'. This is why it's crucial for leaders to have a clear sense of their own 'Why'. Consistency of 'Why': The 'Why' should remain consistent even as the 'What' and 'How' might evolve over time. Detailed Analysis and Summary of "Start With Why - How Great Leaders Inspire Everyone To Take Action" Simon Sinek's "Start With Why" presents a transformative perspective on leadership and organizational success. At the heart of his argument is the Golden Circle, a model composed of three fundamental elements: Why, How, and What. These elements, Sinek asserts, form the basis of any individual's or organization's purpose. However, he emphasizes on the importance of starting with 'Why'. Why is the purpose, cause or belief that drives every one of us. Many organizations can clearly articulate 'What' they do and 'How' they do it, but the 'Why' often remains elusive. Sinek argues that this is where many organizations falter. Drawing parallels with biological concepts, he positions 'Why' as the limbic brain (responsible for feelings, such as trust and loyalty) and 'What' and 'How' as the neocortex (responsible for rational thought and language). When it comes to leadership, the book posits that great leaders are those who inspire action by articulating a clear 'Why'. Leaders like Martin Luther King Jr. and companies like Apple are successful not because of what they do, but because of why they do it. They start with 'Why' and then move outwards to 'How' and 'What'. This approach resonates with people's beliefs, thereby inspiring them to act. Sinek distinguishes between manipulation and inspiration. While manipulation involves driving behavior through external factors such as price, promotions, fear, or peer pressure, inspiration comes from a deep-rooted sense of belief or purpose. He asserts that manipulation can lead to transactions, but only inspiration can foster loyalty. The book also stresses the importance of a clear 'Why' in building trust and loyalty. When organizations and leaders communicate their 'Why', it resonates with their employees or followers on an emotional level, leading to increased trust and loyalty. Innovation, according to Sinek, is a byproduct of a strong 'Why'. It is not merely about doing things better, but about doing them for a better reason. This perspective aligns with the theory of innovation diffusion by Everett Rogers, who highlighted that people adopt new ideas or products not because of their advantages, but because they align with their beliefs. Sinek also discusses the role of 'Why' in creating a strong culture. A clear 'Why' provides employees with a sense of purpose, making them feel they are part of something bigger than themselves. This is reflected in the principle of 'Cultural Fit', which suggests that employees perform better when their personal values align with the organization's values. The book further suggests that companies often mirror the 'Why' of their leaders. This is why it is crucial for leaders to have a clear sense of their own 'Why'. Finally, Sinek emphasizes that while 'What' and 'How' may change over time, the 'Why' should remain consistent. This consistency of 'Why' is essential for maintaining the trust and loyalty of employees and customers. In conclusion, "Start With Why" offers profound insights into how great leaders inspire action. It makes a compelling case for starting with 'Why', thereby transforming the way we understand leadership and organizational success. Sinek's philosophies, when applied, can indeed lead to more inspired employees, loyal customers, and successful organizations.
ViewEmotional Intelligence 2.0
Travis Bradberry, Jean Greaves
Key Facts and Insights from Emotional Intelligence 2.0 Emotional intelligence (EI) is more important than IQ in predicting success in life. There are four essential components of EI: self-awareness, self-management, social awareness, and relationship management. Improving your EI is a learnable skill and can be developed with practice. Emotional intelligence requires recognizing and understanding emotions in oneself and others, and handling interpersonal relationships judiciously and empathetically. High EI leads to better mental health, job performance, and leadership skills. The book includes a unique access code that allows the reader to take an online test that measures their current EI level. "Emotional Intelligence 2.0" provides a step-by-step program for increasing your emotional intelligence using the four core EI skills. High emotional intelligence can lead to increased productivity and better relationships in both the personal and professional spheres. Self-awareness is the foundation of emotional intelligence, as it allows us to understand our emotions and their impact on our lives. Emotional intelligence is not fixed and can change over time; it's a flexible set of skills that can be acquired and improved with practice. In-depth Analysis of Emotional Intelligence 2.0 "Emotional Intelligence 2.0" by Travis Bradberry and Jean Greaves is a compelling read that enlightens us on the importance of emotional intelligence over traditional intelligence quotient (IQ). The authors argue that EI is a more accurate predictor of success in life, a concept supported by numerous research studies. The book provides a complete breakdown of the four key components of EI, which are self-awareness, self-management, social awareness, and relationship management. Self-awareness is the ability to recognize and understand your emotions and their impact on your life. It is the foundation of emotional intelligence as it allows us to understand why we react the way we do and how our emotions can affect those around us. In a professional context, self-awareness allows us to understand how our emotional reactions can impact our performance, our relationships with our colleagues, and our overall job satisfaction. Self-management, the second component, involves using the awareness of our emotions to stay flexible and direct our behavior positively. This means managing our emotional reactions to all situations, especially stressful ones. Social awareness is about understanding and appreciating the emotions of others. This includes empathy, organizational awareness, and service orientation. Being socially aware means that we can understand the needs, feelings, and responses of different people in different situations. Relationship management is about developing and maintaining good relationships, communicating clearly, inspiring and influencing others, working well in a team, and managing conflict. The book stands out with its practical approach to improving one's emotional intelligence, providing a step-by-step guide on how to use these four core EI skills. The authors provide strategies for each skill, as well as tools to measure one's emotional intelligence through an online test. It's critical to understand that emotional intelligence isn't a fixed trait— it's a flexible set of skills that can be acquired and improved with practice. High emotional intelligence can lead to improved mental health, better job performance, and enhanced leadership skills. "Emotional Intelligence 2.0" is a valuable resource for individuals seeking to improve their emotional intelligence. It provides actionable insights and strategies that can lead to increased productivity and better relationships in both personal and professional spheres. The skills and strategies outlined in this book are not only crucial in a professional setting but are equally applicable in personal relationships and self-improvement efforts. In conclusion, "Emotional Intelligence 2.0" offers a comprehensive view of emotional intelligence, its importance, and its application. The book lays out a clear roadmap for improving emotional intelligence that readers can apply in their daily lives. It's a must-read for anyone interested in personal development and emotional health.
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A.
23.October 2024Clara is a professional through and through. She helped me to identify patterns in my behaviour that I never noticed before, really listened to what I had to say and helped me to to come up with realistic, actionable steps to achieve my improvement goals. Really really helpful session.