A passionate leader in organizational transformation and people-centric innovation. With a solid background in Human Resources and a specialization in Internal Communications, Digital Marketing, and Strategy, she has been driving impactful change across organizations since 2004. She founded the Internal Communications department, strategically embedding it into the business model and a people plan. Her vision turned communication into a powerful, flexible, and evolutionary management tool, supporting teams across multiple geographies. Catarina brings outstanding leadership in digital innovation and people management.
✨ One of her recent achievements was the successful implementation of a Microsoft SharePoint Online intranet for 2,400 users — now with >500,000 views, a clear indicator of user engagement and adoption. Led several corporate digital transformation initiatives.
✨ Early on, she digitized the Training Department by implementing an LMS (SAP HR and Sumtotal) and E-Learning system. Her strategic mindset and results earned her the opportunity to lead the Organizational Development and Internal Comms department.
✨ She went on to deliver 2 major projects: a full Human Capital Management System (Talentia HCM) and 2 Performance Appraisal Models using SAP HR and Talentia HCM – PA Module, reaching nearly 300 evaluators and 3,000 employees, which included designing training and onboarding strategies for all users.
👥 Catarina is driven by a deep commitment to talent development, collaborative culture, and innovation. She thrives at the intersection of people, technology, and purpose. She was also the Head of Communications for a Portuguese brand hosted on a Shopify e-commerce store, a personal entrepreneurial project she managed with a partner — showcasing her versatility and creative spirit.
🎶 Beyond the corporate world, Catarina is also a writer and a self-taught musician.
✨ One of her recent achievements was the successful implementation of a Microsoft SharePoint Online intranet for 2,400 users — now with >500,000 views, a clear indicator of user engagement and adoption. Led several corporate digital transformation initiatives.
✨ Early on, she digitized the Training Department by implementing an LMS (SAP HR and Sumtotal) and E-Learning system. Her strategic mindset and results earned her the opportunity to lead the Organizational Development and Internal Comms department.
✨ She went on to deliver 2 major projects: a full Human Capital Management System (Talentia HCM) and 2 Performance Appraisal Models using SAP HR and Talentia HCM – PA Module, reaching nearly 300 evaluators and 3,000 employees, which included designing training and onboarding strategies for all users.
👥 Catarina is driven by a deep commitment to talent development, collaborative culture, and innovation. She thrives at the intersection of people, technology, and purpose. She was also the Head of Communications for a Portuguese brand hosted on a Shopify e-commerce store, a personal entrepreneurial project she managed with a partner — showcasing her versatility and creative spirit.
🎶 Beyond the corporate world, Catarina is also a writer and a self-taught musician.
My Mentoring Topics
HR
Learning & Development
Performance Appraisal and Skills Management
Change Management
Internal Communications
Digital Transformation
Digital Marketing Strategy
Learning & Development
Performance Appraisal and Skills Management
Change Management
Internal Communications
Digital Transformation
Digital Marketing Strategy