👋 Hi there, 🚀 I'm Burak, I am a Product Manager with extensive experience building and scaling AI products. 🌱 Started my career in different Business Development positions and eventually joined Product Management. 🎓 Educational Background in Corporate Management & Economics and Innovation & Business Development (Copenhagen Business School). Additionally I am a fully fledged Design Thinker (D.School at Hasso Plattner Institute). 🤖 Currently, I am a Product Manager at Hasty.ai and part of a great tech-driven team. Being an early member of the Hasty team, I help developing solutions which support vision AI practitioners and their evolving needs by developing best-in-class annotation tools that are supported by a community of machine learning engineers, data scientists and software developers. 🤝 How I can help you? I can help support in early product development processes as well as in different areas of product management. Potential questions could be: - how to bring a business idea from concept to market? - how come up with your first prototype? - how to validate your assumptions? - how to do user research? - how should your product strategy look like? - how should the roadmap look like? I am happy to share my learnings with you, shoot your questions. 💬 Languages I speak English, German, Turkish
My Mentoring Topics
- Design Thinking
- Email-Marketing
- Scaling & Growth
- Product-Led Growth
- Product development
- Growth Experimentation
- Working in early-stage startups
H.
8.April 2022Burak is a very pleasant conversationalist and a very good listener. I was very disoriented and was able to gain clarity and take away many new ideas through the conversation with Burak. He is extremely helpful and provided me with important links to look at afterwards. I can recommend Burak as a mentor 100%!
Y.
15.March 2022Hi Burak , thank you so much for your time today. It was a pleasure to chat with you and I appreciated you provided many details to help me better understand your answers. It's very helpful for me to better re-planning my future career path and I'm also happy to see you are doing great at your current career. Have a great week and I hope to chat with you again! - Yilin
A.
9.March 2022Thank you for the mentoring session, we learned a lot, and we appreciate the time you took to make sure everything was well understood. Really we are happy with amount of information and feedback we got form a session.
M.
4.February 2022The session was really good, Burak was really calm and listened to every doubt I had and gave me honest feedback and advice. Thank you so much for your time!
K.
24.January 2022Yes, the session was very helpful. Burak asked some good questions at the beginning and had relevant frameworks to help me with my problem.
H.
18.January 2022it's literally amazing was this session
M.
23.December 2021Yes, it was very helpful and it was so inspiring
A.
16.November 2021The session was informative, it helped me validate how I'm approaching product management and added useful tools to my inventory.
P.
12.November 2021The session with Burak was very helpful! His advice and suggestions on how I could grow my web shop were on point, which helped me to take immediate action. Highly recommend him as a mentor!
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Sprint - How to Solve Big Problems and Test New Ideas in Just Five Days
Jake Knapp, John Zeratsky, Braden Kowitz
Key Facts and Insights from "Sprint - How to Solve Big Problems and Test New Ideas in Just Five Days" The Sprint process is a five-day method for solving big problems and testing new ideas, developed at Google Ventures. This process is designed to shortcut the endless debate cycle and compress months of time into a single week. The Sprint process involves a small, cross-functional team and clear roles for each participant. Each day of the Sprint has a specific focus and activities, from understanding the problem to testing a prototype. The Sprint process encourages quick decision-making and rapid prototyping over extensive planning and perfect execution. One of the key principles in the Sprint method is the idea of "working together alone" to maximize productivity and creativity. The Sprint method also embraces failure as a learning tool, encouraging teams to fail fast and iterate quickly. The Sprint relies heavily on customer feedback and real-world testing to validate or invalidate ideas. The Sprint process is not just for startups, but can be applied in any industry or organization size. The book provides a step-by-step guide to planning and executing a Sprint, complete with practical tips and real-life case studies. The Sprint process is a powerful tool for fostering innovation, driving organizational change, and accelerating project timelines. Analysis and Summary of "Sprint - How to Solve Big Problems and Test New Ideas in Just Five Days" "Sprint - How to Solve Big Problems and Test New Ideas in Just Five Days" by Jake Knapp, John Zeratsky, and Braden Kowitz presents a unique method for tackling big problems and testing new ideas, developed by the authors during their time at Google Ventures. This method, known as the Sprint process, is a five-day framework designed to speed up decision-making and innovation. The Sprint process is a novel approach to problem-solving, designed to shortcut the endless debate cycle and compress months of time into a single week. This framework is a testament to the value of time-bound and focused effort in driving results. It challenges the traditional approach to project management, which often involves detailed planning and lengthy execution timelines. One of the defining features of the Sprint process is the structure it provides. Each day of the Sprint has a specific focus and set of activities. The first day involves understanding the problem at hand and setting the goal for the week. The following days involve sketching solutions, deciding on the best one, building a prototype, and testing it with real users. This clear structure provides a roadmap for teams to follow, ensuring that every Sprint is productive and focused. The Sprint process also emphasizes the importance of cross-functional collaboration. A Sprint team usually consists of 5-7 members, each with a specific role. These roles are not based on seniority or job titles, but rather on the skills and knowledge that each individual brings to the table. The Sprint method encourages a "work together alone" approach, allowing team members to work independently on their tasks while remaining part of the collaborative effort. This approach maximizes both productivity and creativity, allowing each team member to contribute their unique perspective and expertise. Another key principle in the Sprint method is the acceptance of failure as a learning tool. The Sprint process encourages teams to fail fast and iterate quickly, viewing each failure as an opportunity to learn and improve. This mindset, coupled with the rapid prototyping approach, allows teams to quickly test their ideas and adjust based on real-world feedback. This leads to another defining aspect of the Sprint process: its reliance on customer feedback and real-world testing. Rather than making assumptions or relying solely on internal opinions, the Sprint process validates or invalidates ideas through actual user testing. This provides teams with valuable insights and helps ensure that the solutions developed are truly meeting customer needs. Importantly, the book makes it clear that the Sprint process is not just for startups or tech companies. It can be applied in any industry or organization, regardless of size. This universal applicability makes the Sprint process a powerful tool for fostering innovation, driving organizational change, and accelerating project timelines. "Sprint - How to Solve Big Problems and Test New Ideas in Just Five Days" provides a practical guide to executing a Sprint, complete with tips, tricks, and real-life case studies. It equips readers with the knowledge and tools to implement the Sprint method in their own teams and organizations, and harness the power of rapid prototyping and iterative development. In conclusion, the Sprint process represents a significant shift in the way we approach problem-solving and innovation. It challenges traditional notions of project management and encourages a more dynamic, customer-centric approach. As an experienced professor dealing with these topics, I can attest to the value and effectiveness of this method. By embracing the principles of the Sprint process, organizations can accelerate their innovation efforts and solve big problems in just five days.
ViewThe Lean Startup - How Constant Innovation Creates Radically Successful Businesses
Eric Ries
Key Facts and Insights Emphasis on Experimentation over Elaborate Planning: The Lean Startup methodology promotes experimentation over detailed planning, which allows businesses to adapt and innovate continuously. Customer Feedback over Intuition: Ries emphasizes the importance of customer feedback in shaping products and services rather than relying solely on intuition. Iterative Design: The methodology encourages iterative design, which involves making small changes in products based on customer feedback and observing the results. Minimum Viable Product (MVP): This concept is central to the Lean Startup approach, focusing on creating a basic version of a product to test market hypotheses. Validated Learning: Ries introduces the concept of validated learning, where startups learn from each iteration through rigorous testing and adjustment. Innovation Accounting: This is a method to measure progress, set up milestones, and prioritize work in a startup environment. Build-Measure-Learn Feedback Loop: This is the core component of the Lean Startup methodology, which emphasizes the iterative process of building, measuring, and learning. Pivot or Persevere: Ries introduces a decision-making process in which a startup decides whether to pivot (make a fundamental change to the product) or persevere (keep improving the current product). Continuous Deployment: The Lean Startup methodology encourages continuous deployment of updates to the product, based on the Build-Measure-Learn feedback loop. Lean Management: The Lean Startup approach also extends to management, with streamlined processes and decision-making strategies. In-depth Analysis of "The Lean Startup" "The Lean Startup" by Eric Ries is a game-changing book that has reshaped the way businesses think about innovation and growth. Drawing upon his own experiences, Ries presents a new approach for startups to achieve their goals by focusing on continuous innovation and customer feedback. One of the key points in the book is the emphasis on experimentation over elaborate planning. Traditionally, businesses have relied on detailed and lengthy business plans. However, Ries argues that in the rapidly changing business landscape, these plans can quickly become obsolete. Instead, he advocates for a culture of experimentation, where ideas are tested, and changes are made based on the outcomes. This approach allows businesses to adapt to changes and seize new opportunities more effectively. A second key insight from the book is the importance of customer feedback. Ries suggests that businesses should not merely rely on intuition or assumptions about what customers want. Instead, they should engage with customers, seek their feedback, and use this information to shape their products and services. This is an integral part of the iterative design process advocated by Ries. The concept of the Minimum Viable Product (MVP) is central to the Lean Startup methodology. Rather than spending extensive resources developing a perfect product right from the start, Ries suggests starting with a basic version of the product, testing it in the market, learning from customer feedback, and making modifications accordingly. The MVP helps businesses to test their market hypotheses with minimal resources. Ries introduces the concept of validated learning, which is a process of learning from each iteration of the product. Through rigorous testing and adjustment based on customer feedback, startups can learn valuable insights about their product and the market. A significant concept in the book is innovation accounting, a method to measure progress, set up milestones, and prioritize work in a startup environment. This accounting system is designed to provide startups with a clear measure of their progress and inform decision-making processes. The Build-Measure-Learn feedback loop is another core concept in the Lean Startup methodology. Startups are encouraged to build a product, measure how it performs in the market, learn from the outcomes, and then build again. This iterative process fosters continuous improvement and innovation. Ries also introduces a decision-making process in which a startup decides whether to pivot or persevere. If a product is not meeting its objectives or gaining traction in the market, the startup may decide to pivot, i.e., make a fundamental change to the product. If the product is showing promise, the startup may decide to persevere and keep improving the product. Continuous deployment of updates to the product is another strategy advocated by Ries. Based on the Build-Measure-Learn feedback loop, updates are made to the product and deployed continuously. This approach ensures that the product is always improving and adapting to customer needs and market changes. Finally, the Lean Startup approach extends to lean management, with streamlined processes and decision-making strategies. The goal is to create an organization that is adaptable, efficient, and focused on continuous innovation. In conclusion, "The Lean Startup" presents a new approach to business, emphasizing agility, customer feedback, and continuous innovation. It provides a roadmap for startups looking to achieve success in a rapidly changing business landscape.
ViewMindset - Changing The Way You think To Fulfil Your Potential
Carol Dweck
Key Insights from "Mindset - Changing The Way You think To Fulfil Your Potential" The concept of Fixed and Growth Mindsets: How these two different mindsets shape our personalities and our lives. The power of a Growth Mindset: How this mindset can lead to personal and professional success. How our Mindset forms: The role our upbringing, education and experiences play in forming our mindset. The importance of embracing challenges: Why those with a growth mindset see challenges as opportunities for growth. The power of effort: How the growth mindset values effort as a means to develop abilities and talents. Criticism and the Growth Mindset: How constructive criticism is seen as valuable feedback for improvement. Fixed Mindset Traps: How to recognize and avoid situations that can push us back into a fixed mindset. Changing our Mindset: Practical strategies to develop a growth mindset. The role of Mindset in relationships: How our mindset can affect the quality of our relationships. The application of Mindset in business and sports: Real-life examples of the power of mindset. In-depth Analysis and Summary In her groundbreaking book, "Mindset - Changing The Way You think To Fulfil Your Potential", psychologist Carol Dweck delves into the profound impact our mindset can have on every aspect of our lives. The book essentially revolves around two types of mindsets – the Fixed and Growth Mindset. A fixed mindset, as the name suggests, is grounded in the belief that our intelligence, ability, and character are static and cannot be changed. This mindset leads to a desire to appear smart and thus, a tendency to avoid challenges, ignore useful feedback and feel threatened by the success of others. On the other hand, a growth mindset embraces the belief that our most basic abilities can be developed through dedication and hard work. This view fosters a love for learning and resilience, crucial for great accomplishment. Dweck explains that our mindset is not a result of a conscious choice, but rather the product of our upbringing, education, and experiences. Praise for intelligence rather than effort can inadvertently foster a fixed mindset, while valuing effort and process can cultivate a growth mindset. The importance of embracing challenges is a key theme in the book. Dweck argues that those with a growth mindset see challenges as opportunities for growth rather than threats to their intelligence. This perspective encourages perseverance in the face of adversity. The power of effort is another critical concept in the book. Unlike a fixed mindset which views effort as a sign of inadequacy, a growth mindset values effort as a means to develop abilities and talents. This perspective is in line with the old adage that practice makes perfect. Dweck also discusses how those with a growth mindset approach criticism differently. Instead of disregarding it, they see it as valuable feedback for improvement. This is a crucial aspect of learning and development. However, transitioning to a growth mindset is not always easy. Dweck discusses the 'Fixed Mindset Traps' - situations or thoughts that can push us back into a fixed mindset. Recognizing these traps is the first step towards cultivating a growth mindset. Changing our mindset is at the heart of Dweck's book. She provides practical strategies to develop a growth mindset, such as understanding that abilities and intelligence can be developed, viewing challenges as opportunities, and learning to hear and act on criticism. Dweck also explores the role of mindset in our relationships. She suggests that a fixed mindset can lead to a desire for constant validation, while a growth mindset can foster healthier, more supportive relationships. Finally, Dweck provides real-life examples of the application of the mindset theory in business and sports. These examples serve to illustrate the transformative power of a growth mindset in various aspects of life. In conclusion, "Mindset - Changing The Way You Think To Fulfill Your Potential" is an enlightening read that provides practical guidance on how to cultivate a growth mindset. It challenges the conventional belief of fixed intelligence and ability, providing a new perspective on personal and professional success.
ViewChange by Design - How Design Thinking Transforms Organizations and Inspires Innovation
Tim Brown
Key Insights from "Change by Design - How Design Thinking Transforms Organizations and Inspires Innovation" Design Thinking is a Human-Centered Approach: Tim Brown posits that design thinking offers a solution-based approach to complex problems, focusing on the needs and experiences of the end users. Importance of Multi-Disciplinary Teams: Diverse teams with varying expertise are proven to generate more innovative solutions. Prototyping is Essential: Rapid prototyping is a key aspect of the design thinking process, allowing for early detection and rectification of issues. Design Thinking is Iterative: It is not a linear process. The stages of inspiration, ideation, and implementation happen in cycles, and feedback is integral. Embrace Risk and Failure: Brown encourages taking risks and learning from failures as they are part of the innovation process. Empathy is Central: Understanding the user's needs, emotions and experiences is vital in creating meaningful solutions. Storytelling is a Powerful Tool: It bridges the gap between the abstract and concrete, helping to communicate ideas effectively. Design Thinking Transforms Organizations: It fosters a culture of innovation, collaboration and user-centricity. Design Thinking Inspires Innovation: It provides a structured framework for generating and implementing groundbreaking ideas. Design Thinking is Applicable Beyond Product Design: It can be applied in services, processes and strategy formulation. An In-depth Analysis Change by Design introduces us to design thinking, a human-centred approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success. According to Tim Brown, the CEO of the renowned design firm IDEO, design thinking is an iterative process involving three stages: inspiration, ideation, and implementation. The process is non-linear and cyclical, promoting continuous refinement of ideas. Brown emphasizes the power of multi-disciplinary teams in driving innovation. The collaboration of diverse minds from different fields paves the way for a broader spectrum of ideas and solutions. This concept aligns with the findings of multiple studies, including those by Harvard Business Review, reinforcing the idea that diversity fuels innovation. One of the key facets of design thinking discussed in the book is the importance of empathy. Brown urges innovators to immerse themselves in the user's world to understand their needs, emotions, and experiences, which is crucial in creating impactful and meaningful solutions. Another key insight is the role of prototyping in the design thinking process. Brown advocates for quick, low-resolution prototyping to test ideas and identify flaws early in the process. This way, teams can fail fast and learn faster, iterating their solutions based on feedback. This approach contrasts with traditional models, where failure is seen negatively. Instead, Brown views failure as an opportunity to learn and improve. Brown also highlights the importance of storytelling in design thinking. Good storytelling can bridge the gap between the abstract idea and the tangible product or service, helping to engage stakeholders and align teams. It enables the communication of complex ideas in an understandable and relatable way. Furthermore, the book illustrates how design thinking can transform organizations by fostering a culture of innovation, collaboration, and user-centricity. It provides a structured framework for generating and implementing groundbreaking ideas, thereby inspiring innovation. This aligns with my years of research and experience that confirms innovation is not a haphazard process, but rather a deliberate and structured one that can be learned and managed. Lastly, Brown expands the application of design thinking beyond product design. He argues that it can be applied to designing services, processes, and even strategies. This broad applicability makes design thinking a valuable tool not just for designers, but for anyone involved in problem-solving and innovation. In conclusion, Change by Design provides a comprehensive insight into design thinking as a human-centered approach to innovation. By fostering empathy, encouraging risk-taking, promoting prototyping, and embracing storytelling, design thinking has the potential to transform organizations and inspire breakthrough innovations.
ViewThe Power of Habit - Why We Do What We Do in Life and Business
Charles Duhigg
Key Insights from "The Power of Habit" Habits are composed of three essential parts: the cue, the routine, and the reward. Understanding these components allows us to recognize and alter our habits. Keystone habits can trigger widespread change. Identifying and modifying these habits can have a profound impact on various aspects of life and business. Willpower is a finite resource, but it can be strengthened and effectively managed through habit. Organizational habits or routines can significantly influence a company’s productivity, financial performance, and employee satisfaction. Crises can provide opportunities to break bad organizational habits and instill positive ones. The power of small wins: Celebrating small victories can create positive momentum and facilitate change. Belief is crucial in habit change. To undergo genuine transformation, one must believe change is possible. Habits aren't destiny: They can be ignored, changed or replaced. Understanding the nature of habits can guide us in shaping our lives and businesses for the better. The Golden Rule of Habit Change: You can't extinguish a bad habit, you can only change it. Social habits can drive broad societal changes. An In-Depth Analysis of "The Power of Habit" "The Power of Habit" is a compelling exploration of the science behind habits. Charles Duhigg, a Pulitzer Prize-winning journalist, presents a clear and comprehensive understanding of how habits work and how they can be changed. The book is divided into three sections: Individual habits, Organizational habits, and Societal habits. The first section delves into the psychology and neuroscience of individual habits. Duhigg introduces the 'Habit Loop', a cycle consisting of a cue, a routine, and a reward. This understanding of the structure of habits forms the foundation for their modification. He emphasizes that while we may not control the cue or the reward, we can choose our response–the routine. This insight forms the basis of the 'Golden Rule of Habit Change', which asserts that bad habits cannot be extinguished but can be replaced. Further, Duhigg discusses 'Keystone Habits', habits that can incite change in other unrelated areas of life. He cites exercise as a keystone habit that often leads to better eating, improved productivity, and even reduced smoking. The power of small wins, incremental achievements that fuel transformative changes, is also explored. For instance, small modifications in daily routines can have a domino effect leading to greater overall improvement. In the second part of the book, Duhigg examines habits within organizations. He asserts that companies also have habits, known as routines or processes, that can significantly influence their success or failure. For instance, a company with strong safety habits can avoid costly accidents. He further explores how crises can serve as catalysts for change, breaking old habits and paving the way for better ones. The final section explores the role of habits in society at large. Duhigg illustrates how social habits can drive broad societal changes, as seen in the civil rights movement and other social revolutions. Throughout the book, Duhigg underscores the crucial role of belief in habit change. He argues that for transformation to occur, one must believe change is possible. This belief often comes from a supportive community. "The Power of Habit" is a fascinating exploration of the science of habits and provides practical insights on how to change them. It demonstrates that understanding the nature of habits can empower individuals, organizations, and societies to shape their destinies. As an experienced professor in the field, I find the concepts in "The Power of Habit" resonate strongly with established theories and research in psychology and organizational behavior. The book offers profound insights into how habits work and how they can be effectively modified, providing valuable knowledge for anyone interested in personal development, organizational leadership, and social change.
ViewProduct-Led Onboarding: How to Turn New Users Into Lifelong Customers
Ramli John
Key Facts and Insights from the Book Product-led onboarding is a fundamental strategy for any business that aims to convert new users into lifelong customers. The book emphasizes the importance of first impressions in product usage, stating that the first user experience can significantly impact a customer's long-term relationship with a product or a brand. It outlines a step-by-step process for creating an effective onboarding process, starting from understanding the needs and motivations of new users to implementing a data-driven approach for continuous improvement. The book also explains the role of behavioral psychology in user onboarding, offering insights into how understanding user behavior can enhance the onboarding experience. Onboarding is not a one-time event, but an ongoing process. The book emphasizes the need for continuous product improvements based on user feedback and changing market conditions. The author introduces the concept of 'Aha!' moments, those instances during the onboarding process when a user realizes the value of a product, and suggests strategies to guide users towards them. The book provides real-world examples and case studies from successful companies that have implemented product-led onboarding strategies. It emphasizes the importance of cross-functional collaboration in developing and executing a successful onboarding strategy. The book also introduces the Onboarding Performance Score (OPS), a metric to measure the effectiveness of your onboarding process. The author discusses the role of technology in enhancing the onboarding process, including the use of automation and personalization tools. Finally, it provides practical tips for implementing the theories and concepts discussed, making it a useful guide for both startups and established businesses. Deep-Dive Analysis and Conclusions In Product-Led Onboarding, Ramli John offers a comprehensive guide on how to turn new users into lifelong customers. The book provides a fresh perspective on the onboarding process, placing the product at the center of the strategy. The author starts by explaining the importance of first impressions and how the initial user experience can significantly influence a customer's long-term relationship with a product or brand. This aligns with the adage, "You never get a second chance to make a first impression," which is highly relevant in today's competitive market. Ramli John presents a step-by-step process for creating an effective onboarding process. This systematic approach begins with understanding the needs and motivations of new users. It's crucial to identify the problems your product solves for the customer and communicate this effectively during onboarding. The book’s insights into behavioral psychology can be a game-changer for businesses. By understanding user behavior, companies can tailor the onboarding experience to meet users' specific needs and preferences, thereby increasing engagement and retention rates. One of the standout concepts in the book is the idea of 'Aha!' moments. These are the moments during the onboarding process when a user realizes the value of a product. By effectively guiding users towards these 'Aha!' moments, businesses can drastically increase the chances of users becoming lifelong customers. The author also emphasizes that onboarding is an ongoing process. To stay competitive, businesses need to continuously adapt their products based on user feedback and changing market conditions. The real-world examples and case studies provided in the book offer valuable insights into how successful companies have implemented product-led onboarding strategies. These examples serve as practical guides for other businesses aiming to improve their onboarding process. Cross-functional collaboration is another key theme in the book. The author stresses the importance of different departments working together to develop and execute a successful onboarding strategy. The introduction of the Onboarding Performance Score (OPS) is a valuable addition. This metric can help businesses measure the effectiveness of their onboarding process and identify areas for improvement. Lastly, the book discusses the role of technology in enhancing the onboarding process. From automation tools to personalization techniques, businesses have a range of technologies at their disposal to create a seamless and engaging onboarding experience. In conclusion, Product-Led Onboarding is a must-read for any business aiming to convert new users into lifelong customers. It provides a comprehensive guide to building an effective onboarding strategy that is centered around the product and the user. The book’s practical tips, real-world examples, and the introduction of the OPS make it a valuable resource for both startups and established businesses. By implementing the concepts discussed in the book, businesses can not only improve their onboarding process but also enhance customer retention and long-term growth.
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A.
14.December 2022I recently had the pleasure of working with Burak twice now and I am extremely satisfied with the experience. He’s very knowledgeable, patient, and always available to answer my questions. He provided valuable guidance and advice that helped me improve my skills and achieve my goals. I am grateful for his support and would highly recommend him to anyone in need of a mentor. Burak’s expertise and dedication made a real difference in my development. Things we talked about which I found his input to be very valuable: defining success of a product feature, walking through a product strategy and target conditions, and working with a team. I will definitely be scheduling more sessions with him.