""1. Only pursue the democratization idea due to reasons (already works, clear unfair advantage, clear value prop, easier to create FOMO for this target group,VCs love business ""democratization business models""..) 2. Always define your key KPIs and also communicate them to your target group. If they are not motivating your target group they might not be the right KPIs 3. Ultimate proof of our business model is, if our recommenders pay to see the jobs ""