"Very helpful session! Specifically, I liked the idea of using metrics and KPIs to monitor progress in the problem at hand (I was aware of these but didn't know how to set them up from scratch). Also, the pointers regarding variety and segment groups were very poignant and relevant to the overarching strategy I've been working on. I liked the analytics aspect of the whole marketing plan, something not many marketing professionals dwell on. The specific examples of successful professionals related to my project were also very useful as it makes the whole thing more tangible. I'd highly recommend Seçkin for any marketing-related matters, especially if you are fond of analytics and technology."