Wiktor Stopa

Hi there, I am Wiktor, Head of Offline Marketing at CLARK - a digital insurance manager, which simplifies you the complicated world of insurances.
I have completed the journey from business development in a performance marketing agency across several markets to one company where I am fully responsible for all offline marketing channels.
I am happy to share insights on how to create marketing strategies, discuss the pros and cons of TV, OOH, Radio, etc. and share my experience with the most common question: How do you track offline marketing activities?