Branding Consultant at Life Beyond Product
Founder at Water Lily Pond
Founder at Pitches of Paradise
Founder at Diverceety
With 20 years of experience, I specialise in growth, business strategy, branding and marketing communications. My 'Brand. Life Beyond Product' approach is focusing on how only brands – not products – can truly adapt to the changing tech business landscape. I have been passionately engaged with the remote-first business model since 2016.
I'm a remote mentor and advisor at tech organisations in Europe, US and APAC (ie. Google Launchpad, 500 Startups, APX, Level39 and Chinaccelerator).
As the founder of Water Lily Pond, a remote-first brand communications company, I work with startups, scaleups and SMEs (SaaS/hardware/B2B/B2C) across industries ,and lead a 100% distributed global team of experts. I also launched Pitches of Paradise, a creative pitch deck design and storytelling solution for tech startups.
For 12 years, I was working with global brands (ie. Colgate, Heineken and Pfizer) at leading ad agencies (i.e. Publicis, DDB, Grey and Saatchi) in London, Prague and Budapest. I was helping blockbuster pharmaceutical brands (Bayer Healthcare, Pfizer, Novo Nordisk, GSK, Janssen, Gilead, AstraZeneca, Teva and Takeda) across various therapy areas (immunology, diabetes, oncology, cardiovascular, haemophilia, HIV-1/HCV, oral health, etc.) launch new products, brands and integrated promotional campaigns with over $800k of marketing communications budget. I also worked with other innovative medical devices and biotechnology companies, and digital health startups (i.e. argenx, Wise, Medtronic, Therachat).
I graduated in 2004 from Budapest Business University with a BSc in Economics / Marketing & Advertising specialisation.