Lay Tin Ooi

PROFILE OF OOI LAY TIN (MS)

Certified Training Professional | Marketing & Sales Leader in Higher Education | Mentor for Career Growth, Personal Branding & Employability

Former Regional Director of Heriot-Watt University Malaysia & Deputy Director of Marketing, Monash University Malaysia

With over 35 years of leadership experience in marketing, branding, and student recruitment, I help early-career professionals and young graduates develop the clarity, confidence, and communication skills they need to thrive in today’s competitive job market.

As former Directors of reputable universities, I led strategies that elevated the universities' presence across Malaysia, ASEAN, Asia Pacific and global education markets. My background includes senior roles at Monash University Malaysia, International Medical University (IMU), Taylor’s University, ACCA Malaysia, and International University of Malaya-Wales (IUMW), Keypath EdTech Education, Heriot-Watt University Malaysia and the University of Wollongong, Malaysia, giving me deep insight into how education brands grow and how people succeed within them.

My expertise spans:

Career growth and professional development for graduates and young professionals

Personal branding and visibility on LinkedIn and other platforms

Marketing, communications, PR, and digital strategy in higher education

Team leadership and performance coaching

Business strategy, partnerships, and international market development

As a Certified Training Professional (HRDF/ITD World), HRDC Accredited Trainer Malaysia and MBA holder in Strategic Marketing (University of Lincoln, UK), I now mentor individuals to:

Choose the right study or career path

Build a strong LinkedIn profile to attract recruiters and opportunities

Learn digital marketing and communication skills that enhance employability

Navigate workplace challenges, from managing up to collaborating effectively

Develop a growth mindset and leadership readiness

I enjoy helping students, early-career professionals, and aspiring marketers find clarity and confidence in their journey, whether they seek their first job, a new direction, or skills to stand out in the market.

Mentoring Topics

Career coaching: choosing the right course, job, or career path

Personal and professional development for academic staff (Professors, Assoc Profs, lecturers and Professional Services staff)

Building personal branding and visibility

Using LinkedIn to find jobs or internships

Navigating workplace relationships (bosses, colleagues, team dynamics)

Self-improvement for employability and confidence

Career paths in marketing, digital marketing, PR, communications, and sales

Business strategy and growth (revenue, conversions, market expansion)