I am an experienced Business & Marketing Strategy professional, with over 15 years professional experience. I have an MBA from the Business School Netherlands and currently studying for my MSc. Marketing at University of Houston, Texas.
I am experienced in product development and management, business analysis, market research, people management and project management. I am experienced in leading product development, particularly innovative and disruptive products, from conceptualisation to end user launch. I have developed strategic and disruptive marketing propositions that boosted customer acquisition and revenue. I have worked as a consultant to entrepreneurs under the Stimulating Urban Renewal through Entrepreneurship (SURE) program, refining their business ideas as well as preparing them for investment pitching. I am passionate about working with young people, especially in entrepreneurship. I understand the challenges entrepreneurs, particularly startups face in bringing their products to market and achieving commercial viability. I am ready to explore and offer innovative strategies to help drive efficiency and success within the highly competitive marketplace. I will be bringing a blend of all these business and marketing expertise, strategic thinking, passion for personal and business development to those who journey with me.
My Mentoring Topics
Business Planning and Strategy (creating a business plan, developing a competitive advantage)
Market & Customer Validation (identification of target market, customer segmentation, etc.)
Product Development (Minimum Viable Product (MVP) development, User experience, etc.)
Marketing and Branding (effective marketing strategies, go-to-market strategies, customer acquisition strategies, building a strong brand).
Financial Planning & Fundraising (creating financial projections, securing funding, grants, investors, etc.)
Leadership
Team Building
Networking strategies
Interview skills
Workplace culture