
Emilie Wilbrink
Associate Brand Manager at Haleon
I'm an Associate Brand Manager currently working in the U.S. after building a strong foundation in Europe. I grew up in the Netherlands, studied and lived in Spain, Portugal, and France, and recently moved back to the U.S. to advance my career in marketing. This international background has given me a unique perspective on navigating cultural transitions, adapting quickly to new environments, and thriving in diverse teams.
In my current role, I drive brand strategy, innovation, and go-to-market execution for a leading CPG company. I love combining analytical skills with creativity—using data to shape consumer-driven strategies while keeping a sharp eye on brand storytelling and positioning. With experience collaborating with cross-functional teams and working on global and regional projects, I’ve learned how to balance competing priorities and deliver results in fast-paced environments.
As a mentor, I can share insights on:
Transitioning into brand management and consumer marketing.
Navigating career moves across countries and cultures.
Building confidence as a young professional in corporate environments.
Staying creative while delivering data-backed results.