Elena Briola

Hi, I’m Elena 👋
A Product Marketing Leader with 15+ years in B2B SaaS.

I combine a foundation in engineering with marketing expertise to design and execute global go-to-market strategies, build product positioning and messaging frameworks, and enable enterprise sales teams —turning complex technologies into clear business value that drives adoption and revenue.

At Cloud4Wi, I:

• Direct global product marketing and GTM strategy, contributing to 30% ARR growth.
• Build positioning & messaging frameworks to articulate differentiated value propositions.
• Lead competitive intelligence & sales enablement, delivering playbooks and tools that boost win rates.
• Drive visibility with analysts & at events, featured in 20+ reports (e.g., Gartner, Forrester, IDC).
• Oversee content development (pitch decks, case studies, ROI models, white papers) to support enterprise sales.
• Integrate AI into product marketing, sharpening positioning, competitive analysis, and content development.
• Forge and expand alliances with Cisco, Salesforce, Fortinet, and others, extending market reach.

I thrive in multicultural, cross-functional teams across the U.S. and Europe, bridging perspectives to deliver global impact. Passionate about strategic storytelling and customer-centric marketing, I’m always exploring new ways to scale SaaS businesses worldwide.

👉 Let’s connect!