Alexandra Harris

I’m an action-oriented leader with a track record in B2B SaaS, consumer marketing, and global brand building. My professional journey is marked by versatility, with 4 successful career pivots that reflect my ability to adapt and thrive in diverse industries.

With over 15 years of experience in FMCG, food, and web technology. I drove demand, built brands, developed and launched new products across multiple markets internationally. I've held key positions in brand marketing, product innovation, and exports, contributing to iconic brands at Unilever, Kellogg's, and Enel, the world's second-largest utility.

I managed B2B and B2C campaigns of different scales with budgets ranging from $150k to $3M. I’ve led cross-functional remote teams, managed a team of front-end and back-end engineers, planned multi-channel marketing campaigns, led new product launches and built a 3-year innovation pipeline.

A twice award-winning Product Manager, I transitioned into the tech industry in 2019, seamlessly blending product marketing, product management, innovation development and commercialization.

I am also a business strategy facilitator, a host of tech talks, and a guest lecturer on digital marketing and project management in Dublin Business School. For 2 years I have served on the Computing Advisory Board at Dublin Business School.

My passion extends to speaking and lecturing on embodied leadership, career development, and personal growth.

Notable Achievements:

• Led Enterprise customer migration strategy to scale up and accelerate a new SaaS product growth.
• Achieved a +14% increase in subscriber conversion through developer documentation redesign.
• Strategically scaled market expansion in Poland, building a $47 million sales pipeline.
• Successfully directed the launch of a new brand across 14 markets, exceeding revenue targets by 80% in the first year (2018).