Blue Ocean Strategy, Expanded Edition - How to Create Uncontested Market Space and Make the Competition Irrelevant

Key Facts and Insights

1. Value Innovation: The concept of value innovation is at the heart of the Blue Ocean Strategy. It refers to the simultaneous pursuit of differentiation and low cost, creating a leap in value for both the company and its customers.
2. Blue Ocean vs Red Ocean: The book introduces a novel way to conceptualize markets. Red Oceans represent existing market space where companies fiercely compete, while Blue Oceans denote new, uncontested market space.
3. Four Actions Framework: This framework helps companies to create a new value curve, by asking four critical questions aimed at raising and creating value...

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