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Data Driven: Harnessing Data and AI to Reinvent Customer Engagement
Data is the new oil: The authors emphasize the importance of data in today's digital world, comparing its value to that of oil in the industrial era.
Importance of Artificial Intelligence: The book underlines the effectiveness of AI in transforming raw data into actionable insights, enabling businesses to make informed decisions.
Customer Engagement: By harnessing data and AI, businesses can reinvent their customer engagement strategies for better outcomes.
Data Management Platforms (DMPs): The authors discuss the role of DMPs in collecting, organizing, and activating data.
Data Privacy and...
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