100 Things Every Designer Needs to Know About People

Susan Weinschenk

Key Facts/Insights from "100 Things Every Designer Needs to Know About People"

  1. People's Vision and Perception: Understanding how people perceive and interpret visual information is crucial in design. This includes concepts like color psychology, visual hierarchy, and the use of white space.
  2. Human Memory Limitations: People have limited short-term memory. Designers must take this into account by minimizing cognitive load and using patterns and repetition to aid recall.
  3. Reading Patterns: People do not read online content word-by-word but scan in an 'F' pattern. Designers should structure content accordingly.
  4. Emotions Influence Decisions: Emotions play a significant role in decision-making. Designers...

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Sergey Sudilovskii
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