Loonshots - How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

Safi Bahcall

  • **Loonshots** are radical ideas that initially seem crazy but have the potential to transform industries, cure diseases, or win wars.
  • **Phase Transitions**: The book uses the concept of phase transitions from physics to explain how organizations can shift behaviors to nurture loonshots.
  • **Two Types of Loonshots**: P-type (Product-type) loonshots focus on developing innovative products, while S-type (Strategy-type) loonshots focus on innovative business strategies.
  • **Importance of Structure**: The success of loonshots depends more on the structure of the organization than the individual talents or efforts.
  • **Waterline Principle**: This principle emphasizes the importance of managing risk by allowing small failures that...

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Ben Loschen
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Ben Loschen US

Founder/Consultant, SmartLemon