The Balanced Scorecard - Translating Strategy Into Action

Robert S. Kaplan, David P. Norton

Key Insights from "The Balanced Scorecard - Translating Strategy Into Action"

  1. The Balanced Scorecard (BSC) is a strategic planning and management system used to align business activities with the vision and strategy of the organization, improve internal and external communications, and monitor organizational performance against strategic goals.
  2. The BSC suggests that we view the organization from four perspectives, and to develop metrics, collect data and analyze it relative to each of these perspectives: Financial, Customer, Internal Business Processes, and Learning & Growth.
  3. The Financial perspective covers the financial objectives of an organization and allows managers to track financial success...

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Javed Ahsan
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Javed Ahsan IN

Director/Founder, GoBliss Asia (OPC) Pvt Ltd