Influence, New and Expanded - The Psychology of Persuasion

Here are the most important key facts and insights from the book: 1. **The six principles of persuasion**: Reciprocity, Scarcity, Authority, Consistency, Liking, and Consensus. 2. **The role of reciprocation** in influence and persuasion. 3. **The influence of scarcity** on decision-making and behavior. 4. **The power of authority** and its effect on compliance and obedience. 5. **The importance of consistency** in shaping attitudes and behaviors. 6. **The impact of liking and attractiveness** on persuasion. 7. **The use of social proof or consensus** as a persuasion strategy. 8. **The concept of pre-suasion**: Setting the stage for influence before the actual persuasive...

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