The End of Competitive Advantage - How to Keep Your Strategy Moving as Fast as Your Business

Rita Gunther McGrath

Key Facts and Insights from "The End of Competitive Advantage"

  1. Transient competitive advantage: The notion of sustainable competitive advantage is outdated. In today's fast-paced, ever-changing business landscape, companies need to seek transient competitive advantages.
  2. Continuous innovation: To maintain a transient competitive advantage, companies need to continuously innovate and pursue new opportunities.
  3. Discontinuous strategies: Companies should adopt discontinuous strategies and be ready to alter course as circumstances change.
  4. Healthy disengagement: Companies need to learn when to disengage from declining competitive advantages and channel resources to potentially more productive areas.
  5. Resource fluidity: Companies must encourage resource fluidity, where resources are moved...

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