Blue Ocean Shift - Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Key Insights from Blue Ocean Shift

1. Value Innovation: The central concept of creating uncontested market space by simultaneously pursuing differentiation and low cost.
2. Blue Ocean vs Red Ocean: Blue Ocean represents all the industries not in existence today, while Red Ocean symbolises all the industries in existence today.
3. The Five Steps to Blue Ocean Shift: Comprising of Get Started, Understand Where You Are Now, Imagine Where You Could Be, Find How You Get There, and Make Your Move.
4. Blue Ocean Leadership: The Blue Ocean strategy approach to leadership, which aims to unleash the latent talent and energy of the...

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