AN INSTANT NEW YORK TIMES BESTSELLER
'A lively read that provides a practical step-by-step guide to founding a business.' The Financial Times
It's time to leapfrog the only hurdle between you and a million-dollar company.
More people than ever want to be their own boss, but venturing forward with your own business can be hugely intimidating. Are you investing effort in ideas that have no basis in customer demand? Are you shying away from even considering starting your own business? Noah Kagan knew this feeling all too well, but has since discovered how to banish the one simple thing holding aspiring entrepreneurs...
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