The Design Thinking Playbook - Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems

Michael Lewrick, Patrick Link, Larry Leifer

Key Insights from "The Design Thinking Playbook"

  1. Design Thinking is a powerful tool for business innovation: The book emphasizes that design thinking is not just about designing products, but also about developing innovative business models and strategies.
  2. Mindset is key: The authors argue that the most important part of design thinking is the mindset it requires – one of empathy, collaboration, experimentation and learning from failure.
  3. The concept of Desirability, Feasibility, and Viability: An effective solution must be desirable from a human point of view, feasible from a technological perspective, and viable from a business standpoint.
  4. Design Thinking is...

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Mansi Acharya
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Mansi Acharya DE

Growth & Product