The Tipping Point - How Little Things Can Make a Big Difference

Key Facts and Insights

1. The Law of the Few: Certain influential individuals (Connectors, Mavens, and Salesmen) have the power to spread ideas and trends.
2. The Stickiness Factor: How memorable and enticing a message or idea is can greatly influence its spread.
3. The Power of Context: People's behavior is largely influenced by their environment and the circumstances they find themselves in.
4. Epidemics: Ideas, products, messages, and behaviors spread just like viruses do.
5. Hush Puppies & Crime in New York: The sudden and unexpected resurgence of Hush Puppies shoes and the dramatic drop in crime in New York in the 1990s...

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