The Personal MBA - A World-Class Business Education in a Single Volume

Key Insights from "The Personal MBA" by Josh Kaufman: 1. **The 5 Parts to Every Business**: The book identifies five crucial components that every business must have: value creation, marketing, sales, value delivery, and finance. 2. **The importance of Lifetime Value (LTV)**: The book stresses the importance of understanding the lifetime value of a customer, which can help businesses make more informed decisions about customer acquisition and retention. 3. **The concept of The 12 Forms of Value**: This provides a framework for understanding how businesses create value for their customers, which includes products, services, shared resources, and subscriptions, among others....

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