Influencer: The New Science of Leading Change, Second Edition

Key Facts and Insights from "Influencer: The New Science of Leading Change, Second Edition"

1. Behavioral changes are achieved through a combination of both motivation and ability.
2. There are six different sources of influence that can be leveraged to bring about change.
3. Identifying vital behaviors is crucial in driving change.
4. Changing one’s own behavior is the first step to influencing change in others.
5. The power of social influence and its role in shaping behaviors.
6. Structural influence involves adjusting the environment to encourage desired behavior.
7. Personal motivation and ability play an integral part in lasting change.
8. Effectively leading change requires a...

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