How We Decide

Key Facts and Insights from "How We Decide"

1. Emotion and rational thinking are not separate - They both play crucial roles in the decision-making process, often working together.
2. The role of dopamine - This neurotransmitter is crucial in decision-making, as it helps assign values to different options and predicts rewards.
3. Decision-making is a skill - It can be improved with practice and learning from past experiences.
4. The paradox of choice - Having too many choices can actually lead to decision paralysis, stress, and dissatisfaction.
5. The importance of gut feelings - These are often based on subconscious processing of past...

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