Design for How People Think - Using Brain Science to Build Better Products
John Whalen Ph.D.
Summary
Key Insights from "Design for How People Think - Using Brain Science to Build Better Products"
- Understanding the human brain and how it works is central to creating effective product designs.
- Our brains have six minds that work together, but each has its own function. These include the Team Mind (social interactions), the Story Mind (cognition and understanding), the Vision Mind (visual processing), the Body Mind (physical experiences), the Action Mind (planning and executing actions), and the Attention Mind (focus and concentration).
- Designing for these six minds promotes user engagement and satisfaction.
- Emphasizing empathy in design can lead to...
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