Our Iceberg Is Melting - Changing and Succeeding Under Any Conditions

John Kotter, Holger Rathgeber

Key Facts and Insights

  1. Change is inevitable and necessary for survival, both in the business world and in life.
  2. Effective communication of the urgency and importance of change is vital for successful implementation.
  3. Building a guiding coalition or teamwork is critical in driving change.
  4. It is important to create a vision and strategy for change.
  5. Obstacles to change must be identified and addressed promptly.
  6. Short-term wins should be celebrated to motivate and encourage further efforts towards change.
  7. Changes should be consolidated and embedded in the culture for long-lasting impact.
  8. The story is an analogy, depicting an iceberg as a...

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