Introduction to Algorithmic Marketing - Artificial Intelligence for Marketing Operations

Key Insights from the Book:

1. Algorithmic Marketing: This is touted as the next big thing in marketing. This book provides an introduction to this new field, where AI and algorithms are used to improve marketing operations and customer experiences.
2. Data-Driven Decision Making: The book emphasizes the importance of using data to drive decisions in marketing. It provides practical examples of how to use data and analytics in different areas of marketing.
3. Customer Segmentation: The book explains how to use algorithms to segment customers into different groups based on their behavior, preferences, and other factors. This allows for more personalized...

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