Unthinking - The Surprising Forces Behind What We Buy

Key Facts from "Unthinking - The Surprising Forces Behind What We Buy"

1. Emotions are crucial in decision making: While we may believe that we are rational beings, it is our emotions that primarily drive our decisions, including what we buy.
2. First impressions matter: The initial experience or impression we have about a product or service often sets the tone for our future interactions with it.
3. The power of familiarity: We tend to prefer what we are familiar with. This applies to brands we recognize, products we’ve used before, or even people we know.
4. Context influences perception: The way we...

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