Enchantment - How to Charm, Influence and Persuade

Key Facts or Insights

1. Enchantment is a positive influence that is achieved through the combination of likeability, trustworthiness, and a great cause.
2. The process of enchantment involves three steps: preparing, launching, and making enchantment endure.
3. Likeability is the first step in enchantment and can be increased by accepting others, smiling genuinely, and having a good handshake.
4. Trustworthiness is earned over time and is built by trusting others first, being consistent, and demonstrating competence.
5. Having a great cause means being passionate about something that can make the world a better place.
6. Enchantment can be used in various areas of life,...

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