Leading Digital - Turning Technology into Business Transformation

George Westerman, Didier Bonnet, Andrew McAfee

Key Facts and Insights from the Book:

  1. Digital Mastery: The authors introduce the concept of Digital Mastery, which is the art of using technology to transform the business, creating new business models and improving existing ones.
  2. Two Capabilities: Two key capabilities are needed to achieve Digital Mastery - Digital Capability and Leadership Capability. Digital Capability involves redesigning the customer experience, operational processes, and business models. Leadership Capability involves vision, governance, engagement, and IT-Business relationships.
  3. Four Types of Companies: The book identifies four types of companies based on their Digital and Leadership Capabilities - Beginners, Fashionistas, Conservatives, and Digital Masters.
  4. ...

    Please log in or register to view the full book summary.

Please log in or register to view the video summary.

Carol Cueva
🤍
Available
Certified
5.8

Carol Cueva DE

Strategic Business Development and Transformation Specialist
Umanda Jayobandara
🤍
Available
Certified
5.9

Umanda Jayobandara LK

Visionary Tech Leader | 15+ Years of Expertise | Tech Lead | Solutions Architect | Led 10+ Global Projects | Full Stack Engineer | DevOps Specialist | Cyber Security & Cloud Computing Expert | Agile Methodologies, Ifonix
Vladimer Botsvadze
🤍
Available
3.5

Vladimer Botsvadze GE

Mentor, Techstars