Crossing the Chasm, 3rd Edition - Marketing and Selling Disruptive Products to Mainstream Customers

Key Insights from the Book

1. Technology Adoption Life Cycle: The book introduces the concept of Technology Adoption Life Cycle, which splits the market into five segments: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards.
2. Chasm Theory: A significant gap, referred to as the 'chasm,' exists between the Early Adopters and the Early Majority. This chasm represents a period of uncertainty that can cause potentially successful products to fail.
3. Whole Product Concept: The concept of the 'whole product' is crucial in crossing the chasm. A whole product is more than just the product itself; it includes support, services, and...

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