Key Facts or Insights from "Traction - How Any Startup Can Achieve Explosive Customer Growth"
- There are 19 different channels of customer acquisition that a startup can explore, and it is essential to test multiple channels to identify the most effective ones.
- The Bullseye Framework is a systematic process for startups to find the channels that will bring the most growth.
- Startups often fail not because of product development issues, but because they don't achieve traction in the market.
- Traction and product development should go hand in hand, instead of sequentially. This is called the 50% rule.
- Startups need...