How to Measure Anything - Finding the Value of Intangibles in Business

Key Insights from "How to Measure Anything - Finding the Value of Inttangibles in Business"

1. Anything can be measured: The book posits that any intangible aspect in business can be measured with the right methodologies, even those that are often considered immeasurable.
2. Measurements reduce uncertainty: Measurement is not about achieving 100% certainty but about reducing uncertainty and making informed decisions.
3. Value of information: Hubbard argues that the value of information is in how much it reduces uncertainty.
4. Monte Carlo simulations: The book introduces Monte Carlo simulations as valuable tools for measuring uncertainty and making predictions.
5. Calibrated...

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