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From Backroom to Boardroom - Earn Your Seat with Strategic Marketing Operations
Definition of Marketing Operations (MO): The book provides a comprehensive understanding of what MO is and how it fits into the broader business framework.
MO's Role in Business Success: MO is not just a backroom function but a strategic partner that drives business success.
The Evolution of MO: The book traces the evolution of MO from a tactical role to a strategic one.
MO and Business Strategy: MO's role in formulating and executing business strategy is extensively discussed.
MO's Impact on Customer Experience: The book highlights how MO can enhance the customer...
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